Are you ready to jump start your career in the exciting world of PR? LaunchTech is hiring both an Account Coordinator and an Account Manager and we encourage you to apply! Our company employs deep technical experience to develop innovative communications and marketing campaigns that enhance the brand visibility and credibility for our book of clients.
Our team is one of the best – full of entrepreneurial spirit, drive and loyalty. As you grow in the company, you will work with CEOs, CTOs and technology company founders from some of the most innovative companies in the world to communicate their story and successes to media, analysts and prospects.
When applying, please submit a resume and cover letter to firstname.lastname@example.org.
LaunchTech is proud to announce that it has been named a Top 15 PR Firm serving Baltimore by Expertise, an independent research firm that grades businesses on 25 variables across different judgment criteria. Expertise looked at 168 PR firms in the Baltimore area and LaunchTech was selected in the top 15. Big shout-out to our first-class team members and clients, with whom we collaborate and create awesome work!
This year has been an exciting time for LaunchTech and all of our clients! We have worked around the clock to get to get all of our awesome clients featured in many different placements. Some of our major wins are featured below.
In May, Consumer Reports our client Ntrepid was featured in an article entitled Google Docs Phising Scam: What You Need to Know. This article talked about how to avoid falling prey to fake emails.
In August, Denim Group was featured in an article on Reuters. This article focused on Google and the technical details of the Titan computer chip. Dan Cornell, principal at Denim Group, said “Those level of adversaries certainly have an incentive to hack or to have influence over the security of hardware.”
CyberDefense Magazine featured many of our clients including DarkLight, MasterPeace, ThreatQuotient, and Ntrepid. They shared “Innovating Technology to Lower False Positives and Generate Efficiencies with Cyber Defense Solutions” in February 2017. This byline placement was featured both online and in print.
In 2017, SC Magazine selected Virtru and OptioLabs as finalists in the SC Awards. This year, D3 Security and Enveil have been selected as finalists! In addition to this, ThreatQuotient and Ntrepid were selected by SINET as two of the 16 most innovative and compelling companies in 2016.
For the RSA Conference, LaunchTech developed and coordinated a panel with Will Ackerly (Virtru), Debora Plunkett (Plunkett Associates), and Jedidiah Bracy (IAPP). Our clients were also frequent speakers at Today’s General Counsel and CyberMD events.
We are honored to be named a Top 15 PR Firm in Baltimore!
We Looked at 168 PR Firms serving Baltimore and Picked the Top 15
February 1, 2018
Our goal is to connect people with the best local experts. We scored pr firms on more than 25 variables across five categories, and analysed the results to give you a hand-picked list of the best pr firms in Baltimore, MD.
Wayne Schepens currently serves as the managing director of LaunchTech Communications, a tech public relations and marketing agency in Maryland that designs campaigns for clients in the business-to-government and business-to-business high technology marketplaces. A professional with over two decades of experience in the cybersecurity industry, Wayne Schepens regularly attends RSA conferences with his clients. The annual RSA Conference unites cybersecurity professionals and affiliates in standing against cyberthreats on a global scale and provides attendees with necessary insights to remain ahead in the industry. Online outreach and RSA events held across the world enable the conference to be a platform for the exchange of ideas, industry trends, and strategies for improvement. Attendees can learn from the valuable content hosted while networking with authorities in cybersecurity to discover new approaches to security. Conference events include a wide selection of hands-on sessions, keynote addresses, and informal gatherings designed to enable participants to join a forward-thinking community. Cybersecurity innovators can also compete in the RSA Innovation Sandbox Contest by submitting projects that present an original solution to identified problems or issues in the information security marketplace. This year’s RSA Conference will take place at the Moscone Center in San Francisco, California, on April 16-20.
In December or January of any given year, the internet is flooded with recaps of what has happened over the last 12 months – and yes, this is another one of those recaps. However, instead of talking about the state of the industry, making predictions or sharing what I learned, I would like to take this opportunity to reflect on what an awesome team I work with. I give you — a LaunchTech Appreciation Post.
Our job at LaunchTech can be described as a lot of things, but the word unique certainly comes to mind. While our PR objectives mostly remain the same, we play a one-of-a-kind role for each of our clients. This translates into some pretty one-of-a-kind company moments, and to highlight this effect further, I thought it would be fun to revisit the emails our team sent each other to the ‘all-staff’ email – and boy was 2017 a trip.
It goes without saying that there was plenty of formal work content to be found, such as details about the many conferences and events we attended in 2017, like RSA, Black Hat and SINET. It was also another big year for cybersecurity, with breaches galore and even an Executive Order on Cybersecurity from the president. I was also reminded of the new and interesting reporters we connected with, and some great media coverage and award wins we earned for our clients.
But what I really want to share are the types of emails exchanged with my team in 2017 that made me laugh, maybe cringe, and overall left me feeling excited to continue working with this team at LaunchTech in 2018.
Some of what I found was supporting evidence for what I already knew: we love to eat, and we love good food. Below are a few photos we sent each other in 2017 that I think speak most to this trait. In addition, every few weeks in 2017, I found emails with subject lines like, “Who wants lunch?!” or “Pizza for Lunch?!” or “Lunch-Tech!”. Let’s be real, these are the best emails you can get from your boss.
Aside from team lunches, another favorite email about being #blessed to work at LaunchTech arrived in my inbox early one morning from our VP, Kate, during the first big snow storm of the year: “This just in from the LaunchTech Weather Center: Team to work from home for the rest of the day. Roads are a mess.” The opportunity to stay home in my slippers on a snowy day certainly keeps me around, but it also shows the the flexibility and strength of our team to make results happen for our clients from anywhere – and that is something we are all proud to be part of!
In 2017, we were also lucky enough to experience the merciful hands of event and award organizers, who sometimes extended (albeit, at the last minute, but I’m not complaining) submission deadlines for highly sought after applications. We see you, we thank you, and we will pray for your extension emails in 2018.
On the opposite end of those merciful emails was a year filled with instances of PR professionals being totally roasted by reporters on Twitter. Every time I read a reporter bashing a PR person on Twitter, I immediately sent a screenshot of the tweet to my team as a reminder of what not to do, and then said a prayer that it’s never one of us who sets one of them off. Our goal really is to be helpful to the media, and we work very hard to remain in their good graces and avoid the pitfalls they complain about. These tweets keep us on our toes though, and remind us the importance of sticking to the fundamentals of our PR code of ethics… such as not screenshotting emails from reporters and posting them online.
Something else that was confirmed for me on my journey down email memory lane was that our team really comes together and rallies around adversity. For example, our office building was graced with a new restaurant last year that unfortunately on some days, makes the whole place stink, BAD. I bet you can guess the one place we all came together and agreed we will never order a team lunch from…
Another struggle we faced was less of a struggle, and more of a mutual source of humor in the office (whether our boss Wayne knew it or not – guess he will now!). In 2017, he sent us more emails with hilariously autocorrected typos from using his iPhone’s dictation setting than were probably sent in the entire U.S. last year. Some of them were easy enough to decipher, and most did not impact anyone’s life too dramatically. However, in one email, Wayne did accidentally spell a client’s name wrong, calling him “cheese” – you can imagine that wasn’t his real name. Luckily for Wayne, we work with some pretty awesome clients who laughed it off. But unfortunately for the client, that name stuck and his own team calls him Cheese to this day!
Finally, I leave you with one of my favorite video clips shared between the LaunchTech team (and there were a lot of them, ranging from Jim Gaffigan’s Cake sketch, to games being played by the University of Delaware field hockey team, to The Minnesota State High School Hockey Tournament’s All-Hair Team). A client introduced me to this motivational clip, and while it’s on the longer side, I recommend giving it a watch!
Working at LaunchTech in 2017 was nothing short of a good time – we certainly are not lacking for personality or character, and for that I am grateful. I look forward to sharing more great food, trips to conferences, email typos, terrifying reporter tweets, and motivational videos with this team in 2018, as well as continuing to prove that LauchTech is the PR team companies want to work with!
LaunchTech is eager to continue growing our team and are seeking entry-level candidates for Account Coordinator positions. Ideal applicants must have excellent writing skills, acute attention to detail, a high level of organizational skills and the ability to juggle multiple tasks simultaneously. Individuals should thrive in a high-energy entrepreneurial environment, possess a strong work ethic and be self-motivated.
Account Coordinators support communication campaigns by monitoring client coverage, writing press documents, implementing social media campaigns, pitching media as well as maintaining ongoing PR reports, media lists and editorial calendars.
Duties will be assigned as follows:
• Support account team
• Understand, and monitor all activities on accounts
• Consistently maintain project management software to reflect all account activities and updates
• Prepare and ensure accuracy of status reports, press lists, with minimal typos
• Draft award submissions, speaking opportunities and basic news releases to a satisfactory level
• Run social media activity for clients, with minimal typos
• Understand the media and the focus areas/interests of top reporters
• Proactively raise new media opportunities
• Heavy focus on media, client and industry research
• Manage select projects
• Demonstrate understanding of PR principals and client technologies
When applying, please submit a resume and cover letter to email@example.com. We look forward to hearing from you!
We are growing fast and are eager to hire individuals at all levels who are prepared to immerse themselves in a high-energy entrepreneurial environment!
As such, we are currently seeking candidates for Account Coordinator positions. Account Coordinators support communication campaigns by monitoring client coverage, writing press documents, implementing social media campaigns, pitching media as well as maintaining ongoing PR reports, media lists and editorial calendars.
Ideal applicants must have excellent communication skills, acute attention to detail, a high level of organizational skills and the ability to juggle multiple tasks simultaneously. Individuals should thrive in a high-energy entrepreneurial environment, possess a strong work ethic and be self-motivated. We are looking for high-energy individuals that want to jump into the high-tech industry and be part of a growing team.
If interested in applying, please submit your resume and cover letter to firstname.lastname@example.org.
LaunchTech has emerged as a high-technology marketing and PR firm catering to business-to-business (B2B) and business-to-government (B2G) emerging technology companies in cybersecurity. The Baltimore-based company specializes in developing brands and tailoring messaging to reach their target audience. LaunchTech works with businesses to create engaging content that enhances credibility and awareness for their brands.
Capturing the attention of businesses and government organizations involves a specialized form of marketing. Companies specializing in emerging technologies often have specific targets in mind. Businesses and public organizations alike are seeking products to make them more effective and secure. In 2004, the global cybersecurity market was worth $3.5 billion and leading researchers from Gartner predict it will grow to $120 billion by 2017.
At the helm of leadership, making everything go at LaunchTech is Wayne Schepens and Kate Davis. Schepens brings over 20 years of cybersecurity experience in technology, business startups, and engineering to the team. Davis is a marketing, PR, project management and social media guru. Together, with their team, LaunchTech has a keen knack for making each client feel like they are the only one.
“It’s crucial for high technology companies to be in a position of compelling thought leadership,” said Wayne Schepens. “LaunchTech helps move companies to this position of power where third party validation is so important. It’s not just content creation and acceleration alone that are necessary. It’s important to have a strategy that will reach specific prospects with specific problems while demonstrating how our clients stand apart.”
“We encourage our clients to take advantage of all opportunities to engage in marketplace conversation”, said Kate Davis. “Against the backdrop of speaking engagements, event attendance and media coverage, social platforms have emerged as a high priority venue for dialogue and it is incredibly important for our clients to participate actively in these discussions.”
For businesses to thrive they must promote the value they create. This time consuming and highly strategic task is done more efficiently by a group of experienced professionals that understand and live the industry. Cybersecurity PR, marketing and communications is different than any other market. The buyer has a very critical eye and are under tremendous pressure to protect their infrastructure and assets. LaunchTech has go-to-market offerings for businesses to increase their integrity in the eyes of prospects. Based upon what is important to the audience, LaunchTech connects businesses with relevant conversations to demonstrate credibility and vision. To learn about Wayne Schepens, Kate Davis and LaunchTech, please visit http://www.golaunchtech.com.
Wayne Schepens, Managing Director of LaunchTech Communications, outlined the importance of public relations (PR) while leveraging social media in boosting a company’s credibility.
Wayne Schepens visited Mach37 on Monday, March 9, 2015 at 11am and spoke with a new cohort of startups. The topic of discussion included Developing and Communicating your Soul and Business Proposition – What to Leave Behind. “It’s always exciting to speak with entrepreneurs at this stage” said Wayne. “They are eager to hear lessons learned and real world situations and examples. What a great way to give back!”