LaunchTech is an emerging tech PR and marketing agency focused on creating proactive, ongoing communications and marketing campaigns that yield measurable results for clients in the business-to-business and business-to-government high-technology marketplaces. The firm helps launch, build and sustain integrated communications campaigns for technology companies of all sizes – from emerging start-ups to established multi-billion dollar brands. This is done through strategic PR, social media, content development and go-to market strategies. The LaunchTech team is aggressive, strategic and proactive, ensuring its clients achieve business goals and capture market visibility and market share. If high-tech growth is your business, contact us at firstname.lastname@example.org.
Wayne brings decades of security, product and marketing experience to LaunchTech. He is not your typical PR guy – Wayne has lived what most of our clients are going through. With an advanced technical pedigree that includes launching a successful startup of his own, Wayne offers a unique perspective to our clients with a keen understanding of the industry and a knack for boiling up deep concepts into intricate differentiating messaging points for the marketplace, analyst community and media.
Wayne takes a hands-on approach to become intimately familiar with all facets of our clients’ operational, sales and marketing goals to take companies and products from the initial planning stages to a successful market launch. This philosophy is carried throughout the company as LaunchTech helps both emerging and mature technology companies enter transitioning markets with new product while balancing the hurdles of building brand, credibility and though leadership.
Wayne’s technical roots grew out of the Intel community where he led many software development efforts for military and critical infrastructure partners. He holds a Master of Science degree from Virginia Tech and a bachelor’s degree from SUNY Maritime College in electrical engineering.
Wayne played semi-professional baseball and continues to coach at the high school level. He lives in Severna Park, Md., with his wife and three kids.
Kate has extensive experience in developing marketing strategy and communications plans to promote high technology product and service offerings. She works closely with our clients to assure enhanced brand visibility and leadership credibility through the development of targeted content and go-to-market campaigns.
Kate has found success in her ability to translate tech-speak into marketable language. Amicable, with a bit of a scrappy persona, she is able to establish connections that lead to strong relationships.
A graduate of Lafayette College, Kate now resides in Baltimore, Md. with her husband and their dog.
Taylor joined LaunchTech in 2015, bringing to the team a dynamic perspective on public relations through experience with content writing, digital and social media management, and media relations. In addition to managing day to day communication with clients, she is responsible for creating and identifying media and analyst opportunities, and driving strategic activities that forward each client’s goals. Taylor enjoys the challenge of translating technical language into simpler messages that appeal to the media and inform the general public. She has a strong rapport with clients, and has built relationships with reporters in the cybersecurity space that have produced winning results for LaunchTech’s accounts.
A Massachusetts native and Maryland transplant, Taylor earned her B.A. in Communication from Loyola University Maryland. She now resides in Baltimore, where she also serves as Assistant Coach for the Loyola Maryland women’s ice hockey team, and is the Commissioner of two women’s college ice hockey leagues, the American Collegiate Hockey Association (ACHA) Women’s Division 2, and the Women’s Delaware Valley Collegiate Hockey Conference (DVCHC).
Bringing a creative edge to her technical experience, Caroline takes a detail-oriented approach to her role at LaunchTech, driving successful strategic campaigns that service each client’s unique goals. Caroline has built her knack for translating complex technical information into everyday jargon from years of experience at high tech product and service companies like Booz Allen Hamilton, Sidus Data and Versa Integrated Solutions.
As an Account Manager, Caroline is responsible for executing strong, results-driven communication programs that achieve reputational growth and increase client credibility. Known for her ability to bring direction to the chaotic world of PR, Caroline takes pride in generating exclusive media and analyst opportunities for clients across a diverse range of industry sectors.
Caroline earned her B.A. in Communications from University of Maryland College Park and currently resides in New York City. When not exploring the cityscape of Manhattan’s Lower East Side, Caroline can be found headlining intimate music venues with her two sisters.
Allison began her career at LaunchTech in 2016, bringing an array of public relations and creative writing experience from time spent alongside experts at The Walter’s Art Museum in the Historic Mount Vernon District of Baltimore, Maryland. In her current role as an Account Manager, Allison provides clients with strategic counsel related to ongoing communication campaigns that drive content creation, as well as media and analyst relations. Acting on a unique ability to spin technical content into urban myth, Allison is able to balance her artistic writing with the technical slang of the cybersecurity industry.
Allison earned her B.A. in Political Science and Journalism from Loyola University Maryland, where she competed as a member of the D1 Varsity Swimming and Diving Team. In the pool, she developed the strong leadership skills and hard work ethic that drive her work at LaunchTech. Allison currently resides in Baltimore, with her husband and their two micro panthers, more commonly known as house cats. An aspiring expert in mediocre cuisine, she can be found eating and drinking her way through the city on the weekends.