LaunchTech has emerged as a high-technology marketing and PR firm catering to business-to-business (B2B) and business-to-government (B2G) emerging technology companies in cybersecurity. The Baltimore-based company specializes in developing brands and tailoring messaging to reach their target audience. LaunchTech works with businesses to create engaging content that enhances credibility and awareness for their brands.
Capturing the attention of businesses and government organizations involves a specialized form of marketing. Companies specializing in emerging technologies often have specific targets in mind. Businesses and public organizations alike are seeking products to make them more effective and secure. In 2004, the global cybersecurity market was worth $3.5 billion and leading researchers from Gartner predict it will grow to $120 billion by 2017.
At the helm of leadership, making everything go at LaunchTech is Wayne Schepens and Kate Davis. Schepens brings over 20 years of cybersecurity experience in technology, business startups, and engineering to the team. Davis is a marketing, PR, project management and social media guru. Together, with their team, LaunchTech has a keen knack for making each client feel like they are the only one.
“It’s crucial for high technology companies to be in a position of compelling thought leadership,” said Wayne Schepens. “LaunchTech helps move companies to this position of power where third party validation is so important. It’s not just content creation and acceleration alone that are necessary. It’s important to have a strategy that will reach specific prospects with specific problems while demonstrating how our clients stand apart.”
“We encourage our clients to take advantage of all opportunities to engage in marketplace conversation”, said Kate Davis. “Against the backdrop of speaking engagements, event attendance and media coverage, social platforms have emerged as a high priority venue for dialogue and it is incredibly important for our clients to participate actively in these discussions.”
For businesses to thrive they must promote the value they create. This time consuming and highly strategic task is done more efficiently by a group of experienced professionals that understand and live the industry. Cybersecurity PR, marketing and communications is different than any other market. The buyer has a very critical eye and are under tremendous pressure to protect their infrastructure and assets. LaunchTech has go-to-market offerings for businesses to increase their integrity in the eyes of prospects. Based upon what is important to the audience, LaunchTech connects businesses with relevant conversations to demonstrate credibility and vision. To learn about Wayne Schepens, Kate Davis and LaunchTech, please visit http://www.golaunchtech.com.