Our Work

Develop a creative way to raise awareness about phishing threats among the general population, including non-technical people.

Build broad awareness of phishing threats beyond the security-savvy audience.

Simulate a phishing attack on Tier-1 media reporters who agreed to the simulation for social engineering purposes.

Encourage participating reports to share the experience on social media throughout the simulation, turning the exercise itself into earned coverage.

Salt Security specializes in API security, helping organizations prevent attacks by detecting and blocking malicious API behavior across cloud and application environments. Its platform uses behavioral analytics and machine learning to uncover vulnerabilities and protect sensitive data from increasingly sophisticated API threats.

Salt Security wanted extensive press release coverage during a crowded news cycle (the onset of COVID-19 and the 2020 Election lead up).

Secure targeted media placements across high-value outlets and sustain coverage beyond the initial launch through ongoing editorial engagement.

Conducted aggressive pre-announcement outreach to a curated media list and expanded efforts to include weekly, monthly, and quarterly business and “money moves” publications and newsletters to extend coverage lifecycle and reach.

ThreatQuotient’s mission is to improve the efficiency and effectiveness of security operations through a threat-centric platform.

Brainstorm a meaningful, long-lasting way to further enhance the company’s reputation and culture beyond the cybersecurity industry.

Increase brand awareness and strengthen the company’s reputation through its rhino mascot by supporting rhino conservation through a strategic partnership with Helping Rhinos.

Demonstrate corporate social responsibility through ongoing support of rhino conservation while generating positive media attention and awareness through annual World Rhino Day communications and other newsworthy initiatives.

Threat Quotient brought “baby rhinos” (adoptable puppies in rhino hats) to their booth at the RSA Conference 2020.

CyberGRX pioneered the world’s first and largest global cyber risk exchange to standardize third-party cyber risk management. Established in 2015, the company’s goal from inception was to change how third-party risk was managed.

Retain the consistent and rapid cadence of media hits while also building a pipeline of strategic wins that would spread CyberGRX’s key messages across the market.

Position CyberGRX as the leading authority in Third-Party Cyber Risk Management (TPCRM) and the go-to source for media, analysts, and industry stakeholders on third-party breach and risk intelligence.

Build an integrated, always-on public relations and analyst relations program that combines media outreach, analyst engagement, thought leadership, and corporate credibility initiatives to maximize share of voice and establish long-term category leadership in TPCRM.

Developed and managed a comprehensive PR program spanning media relations, analyst engagement, content development, and corporate credibility efforts, supported by a consistent cadence of press coverage, bylined articles, awards, reports, and speaking opportunities, while also building a structured analyst relations program to drive advocacy and validation of CyberGRX’s model.

CloudKnox Security emerged as a pivotal player in cybersecurity, delivering a comprehensive platform for managing the entire identity privilege lifecycle across hybrid cloud environments.

CloudKnox faced the dual challenge of growing its brand visibility and establishing a new market category – Cloud Infrastructure Entitlements Management (CIEM). To capture the attention of industry giants like Microsoft, CloudKnox needed to position itself as a leader in the emerging CIEM space, ensuring widespread recognition and validation from key industry analysts and media.

Position CloudKnox as a leader in cloud infrastructure entitlement management (CIEM) by increasing market awareness, analyst recognition, and thought leadership visibility.

Drive category leadership and brand authority through analyst relations, targeted media engagement, social media amplification, and consistent thought leadership content development.

Built and strengthened relationships with key analysts, including Gartner, to support CIEM category creation and visibility, secured coverage in top-tier cybersecurity and technology publications, elevated social media engagement and reach, and supported ongoing thought leadership through articles, blogs, and case studies that reinforced CloudKnox’s expertise.

Denim Group, a leading independent application security firm, has been a trusted advisor to organizations seeking to assess and mitigate application security risks. The company’s flagship platform, ThreadFix, accelerates the remediation of application vulnerabilities.

Denim Group aimed to establish itself as a thought leader in the competitive application security space while expanding the visibility and market impact of its ThreadFix platform. Achieving these goals required robust media and analyst relations to amplify Denim Group’s voice and enhance its industry authority.

Increase Denim Group’s visibility and strengthen its reputation as a trusted authority in application security among media, analysts, and industry stakeholders.

Position Denim Group as a go-to expert in application security by elevating its thought leaders and leveraging targeted media and analyst relations to build consistent third-party validation and credibility.

Proactive media outreach secured coverage in top-tier national and technology publications, strengthened analyst relationships to drive ongoing recognition, and supported thought leadership efforts through content development including articles, blogs, and case studies.

Vigilante is a globally recognized leader in dark web threat intelligence, known for its expertise in targeted threat hunting, threat actor attribution, and asset recovery.

Reintroduce Vigilante’s services under a new brand while maintaining credibility and visibility despite the sensitive nature of its intelligence work, which limited traditional public relations opportunities.

Successfully launch Vigilante as an independent brand and position the company as a trusted source of threat intelligence insights for media, analysts, and potential clients.

Develop messaging, website, and social presence, while building relationships with media and industry analysts and showcasing the company’s unique threat intelligence expertise through ongoing thought leadership and media engagement.

Establish media relationships on the company’s behalf while also launching new branding, resulting in reporters who frequently request their thought leader’s insights when they need comments.