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Welcome to the LaunchTech Resource Center.

The resource center brings together recent articles, blog posts, and industry updates on effective PR and AR strategies for cybersecurity and technology companies.

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How Does PR Support Founder-Led Sales?

You can run a great demo, nail the Q&A, and still watch CISOs walk away from deals. Once the meeting ends, buying committees will seek signals from the market that your company is trusted and solves an important problem. They’ll look for independent validation that you understand their challenges and can deliver on your promises. …

From Complexity to Clarity: Elevating Cybersecurity Storytelling in a Technical World

In a market defined by rapid innovation, relentless threats, and increasingly sophisticated technology, cybersecurity companies face a common yet formidable challenge: how to tell their story in a way that resonates beyond the company all hands. Whether targeting CISOs, business leaders, or board members, the ability to translate complex technical capabilities into compelling narratives is …

Blog News & Updates

Jumpstart Your Market Momentum with LaunchTech

There is neither a ‘quick antidote’ nor a ‘one-size-fits-all’ when it comes to breaking into the market (or scaling faster than the competition). Rather, cybersecurity companies need to demonstrate a sustained presence, third-party validation, and achieve consistent and direct access to decision makers to build credibility and brand awareness. For companies who have recently emerged …

Blog News & Updates

Pitching to Win: Best Practices for Early-Growth Cybersecurity Companies

CISOs don’t buy “cool tech”; they buy risk reduction, operational efficiency, and provable outcomes. They also hear from 50 or more vendors per year, which means that your pitch needs to stand out. Through its bi-annual CyberShark Pitch Competition events at RSAC and Black Hat, the LaunchTech team at CyberRisk Alliance has been on the …

CyberShark Pitch Competition Names RapidFort as 2025 Winner

LaunchTech extends gratitude to the CISOs who served as judges and provided expert insights and guidance throughout the 2025 CyberShark season Baltimore, MD, October 21, 2025 – LaunchTech Communications, a CyberRiskAlliance (CRA) resource specializing in PR and AR services for the cybersecurity industry, today announced RapidFort as the winner of the 2025 CyberShark Pitch Competition. …

Blog News & Updates

How to Put Your Best Foot Forward on an Award Submission: A Guide for High-Tech and Cybersecurity Startups

In the high-stakes world of high technology and cybersecurity, recognition isn’t just about bragging rights, it’s a strategic asset. For startups in the thick of raising funding rounds, awards can play a pivotal role in shaping investor perception, attracting top talent, and validating your product-market fit. But earning that recognition takes more than simply filling …

CyberShark Pitch Competition Names Finalists from First Round of 2025 Event Series

While on site at the 2025 RSA Conference, a panel of 10 CISO judges evaluated pitches from emerging cybersecurity companies in search of stand-out solutions – Congratulations to finalists Dropzone AI and RapidFort Baltimore, MD, May 19, 2025 – Hosted by LaunchTech Communications, a CyberRisk Alliance (CRA) resource specializing in PR and AR services for …

LaunchTech Communications, a CyberRisk Alliance Resource, Forms Strategic Partnership with Silver Jacket Communications

Premier PR agencies join forces to enhance client offerings and leverage CyberRisk Alliance’s unique access to senior-level cybersecurity practitioners New York, NY, September 4,2024 – CyberRisk Alliance (CRA), a business intelligence company serving the cybersecurity community, today announced the strategic partnership of LaunchTech Communications, a CRA resource, and Silver Jacket Communications. Both brands are leading …

Blog News & Updates

Making the Case: Great PR Requires Independence from Marketing

There are a lot of misconceptions around the PR discipline as a whole; many believe that it’s a lead generation tool, while others think it’s a means to constantly promote their products. Some even think it guarantees event attendees. However, PR is fundamentally about establishing an organization’s thought leadership and bolstering its credibility through third-party …

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