Whether you’re selling a product, offering a service or simply creating content, social media is a great marketing tool. In fact, 85% of businesses use social media for brand awareness purposes, and with more than four billion people signed on…

Technology is constantly evolving, and we know it isn’t always easy keeping up with the latest cyberattacks and data breaches. Thankfully, there are tons of great media outlets that can help you stay up-to-date on the industry’s hottest trends. Here…

It’s safe to say that content is constantly being thrown at consumers. As more and more companies take their marketing efforts online, consumers are often left sifting through overwhelming amounts of ads, photos, newsletters and blogs, all of which are…

The LaunchTech team recently made its triumphant return to San Francisco for RSA, which was a great opportunity to jump back into the conference waters head first while supporting our clients. While a common theme was the importance of being…

The LaunchTech team recently flexed its conference muscles with a much-anticipated return to RSA 2022 in San Francisco. While this was a great opportunity for us to learn more about the industry and capture trends, the highlight of the trip…

The LaunchTech team is thrilled to make its return to RSA in San Francisco, CA from June 6-9. Since it has been a while since the last RSA Conference, two of our RSA veterans have provided some predictions on what…

The RSA Conference, one of the top cybersecurity-oriented events of the year, will make its return to the Moscone Center in San Francisco, CA from June 6-9.    Industry professionals and companies gather to share best practices, lessons learned and…

Navigating today’s fast-paced media landscape requires impeccable timing, determination, and an understanding of the nebulous world of “newsworthiness.” While the term may be difficult to define, here are some suggestions from the LaunchTech team on how to determine if something…

Creating a working environment for employees to thrive and advance their careers is more challenging than ever. That is why I am thrilled that LaunchTech is one of only 35 companies that have been named to the Baltimore Business Journal’s…

Businesses are increasing their outreach with customers and driving their engagement across websites and mobile apps. In order for this engagement to occur, however, these businesses need to access and actively utilize customer data. But as the saying goes, “With…

LaunchTech Communications is thrilled to announce that it has been named a Gold winner in the Globee® Awards 2022 Cyber Security Global Excellence Awards. As the winner of the Agency of the Year for Cyber and Info Security title for…

At LaunchTech communications, my team works hard each day to partner with our clients to help them accomplish their strategic goals. Whether it is increasing share of voice, rebranding, launching a new product or designing a website, we pride ourselves…

“Perfection is the enemy of progress.” Those words, spoken by Winston Churchill, are as important in 2022 than ever before.   We have all been in a situation where we have had to take a step back, pause and evaluate…

A rebrand can be an exciting, but stressful, time for any organization. Leaving behind an older name, logo or even official color scheme can stir emotions from employees and clients alike. When done well, however, a successfully navigated rebrand can…

From Senior Account Director Taylor Hadley:   Earlier this month, I had the opportunity to attend the 2021 Media Relations Conference hosted by PR News. After nearly two years of barely attending any work events at all, and the ones…

As an eventful 2021 comes to a close, the LaunchTech team is providing a glimpse into the future with their 2022 predictions.  Are you ready for the new year? From inclusion and diversity to influencer marketing, our team envisions a…

While summer is typically considered a time of rest and relaxation, the LaunchTech team was hard at work, much to the benefit of our clients. The culmination of effort put in over the years resulted in some exceptional outcomes.  …

“If I was down to my last dollar, I would spend it on PR.” We appreciate the sentiment of this quote, widely attributed to Bill Gates, as it exemplifies the value an organization can receive while partnering with a PR…

The LaunchTech team was thrilled to attend Black Hat in person this year! While our days were filled with supporting clients and meeting with potential partners, we were able to learn more about the future of the cybersecurity industry and…

The post-COVID-19 “return to normal” has not happened as quickly as envisioned. While many people are returning to the office, it appears that pandemic-induced day-to-day impacts are here to stay as virtual meetings and events remain prominent in the workplace.…

LaunchTech is proud to announce that the agency has been named a Gold winner in the Globee® Awards 2021 Cyber Security Global Excellence Awards. Awarded Agency of the Year for Cyber and Info Security for the second year in a…

Once considered staunch competitors vying for C-Suite attention, marketing and PR teams are more in sync than ever in terms of operations, goals, tools and yes, executive priority! This is especially true in tech and cybersecurity where building a brand…

Analyst relations and public relations are two services that aren’t paired together in conversation as often as they should be. This is especially true in the tech and cybersecurity worlds. Running independent strategies on both fronts is a missed opportunity.…

At LaunchTech, we are keenly aware of how businesses have needed to pivot during this time of remote operations. At the onset of the ‘new normal’ we rapidly identified advantageous strategies for our clients’ to implement within their communications programs…