As an eventful 2021 comes to a close, the LaunchTech team is providing a glimpse into the future with their 2022 predictions.  Are you ready for the new year? From inclusion and diversity to influencer marketing, our team envisions a…

While summer is typically considered a time of rest and relaxation, the LaunchTech team was hard at work, much to the benefit of our clients. The culmination of effort put in over the years resulted in some exceptional outcomes.  …

“If I was down to my last dollar, I would spend it on PR.” We appreciate the sentiment of this quote, widely attributed to Bill Gates, as it exemplifies the value an organization can receive while partnering with a PR…

The LaunchTech team was thrilled to attend Black Hat in person this year! While our days were filled with supporting clients and meeting with potential partners, we were able to learn more about the future of the cybersecurity industry and…

The post-COVID-19 “return to normal” has not happened as quickly as envisioned. While many people are returning to the office, it appears that pandemic-induced day-to-day impacts are here to stay as virtual meetings and events remain prominent in the workplace.…

LaunchTech is proud to announce that the agency has been named a Gold winner in the Globee® Awards 2021 Cyber Security Global Excellence Awards. Awarded Agency of the Year for Cyber and Info Security for the second year in a…

Once considered staunch competitors vying for C-Suite attention, marketing and PR teams are more in sync than ever in terms of operations, goals, tools and yes, executive priority! This is especially true in tech and cybersecurity where building a brand…

Analyst relations and public relations are two services that aren’t paired together in conversation as often as they should be. This is especially true in the tech and cybersecurity worlds. Running independent strategies on both fronts is a missed opportunity.…

At LaunchTech, we are keenly aware of how businesses have needed to pivot during this time of remote operations. At the onset of the ‘new normal’ we rapidly identified advantageous strategies for our clients’ to implement within their communications programs…

If the past year has taught businesses anything, it’s to expect the unexpected. Crisis communications plans are structured guidelines for communicating specific messages with internal and external stakeholders during an emergency or incident. They involve clear directives and task managers.…

LaunchTech is fortunate to have had a wonderful 2020 despite the current global pandemic and its resulting logistical complications. This year we added eight new clients to our roster, three of which are internationally based. With our expanding portfolio we…

Throughout 2020, brands have learned to be more flexible and agile and will need to continue pivoting their communications strategies and tactics through at least the first half of 2021. Here’s what LaunchTech Communications is keeping in mind as we…

The events of this year have been unexpected and downright challenging for absolutely everyone. Our team has been grinding away non-stop as clients, established and newly added, put an increased emphasis on PR and Analyst Relations. Like other teams, we…

Tech and cybersecurity PR agency recognized as a Platinum Winner BALTIMORE, Md. November 16, 2020 - LaunchTech Communications, a prominent technology and cybersecurity PR agency, today announced the 2020 MarCom Awards has named it a Platinum Winner, the highest honor, in…

Media relations can seem more daunting than trying to investigate every alert for cybersecurity companies who may have limited PR experience and/or internal resources to execute on strategic PR tactics. Unfortunately, this can negatively impact your chances of earning coverage,…

When approached by prospective LaunchTech clients that are new to PR, I sometimes come across the misconception that public relations is mostly reactive. Many do not realize the value of a good proactive, strategic PR program and how it can…

The tech industry is crowded no matter how niche your company is. Public relations, whether executed by an internal team or by an agency, is what separates those who float from those who sink. Here are seven pieces of invaluable…

Third-party validation can take several forms. It could be award wins, speaker slots at industry conferences, thought leader mentions in well-known publications, category recognition from top analyst firms, and so on. These ‘wins’ demonstrate that independent organizations think your company…

Without large scale, in-person events this year, methods of online communication have been critical for brands to relay messages to customers, partners and prospects. Social media in particular has been leveraged to inform audiences of changes in hours and operations,…

The company is one of three finalists for the Cybersecurity Industry Resource category BALTIMORE, Md. September 03, 2020 LaunchTech Communications, a prominent high-technology and cybersecurity PR agency, today announced the Maryland Cybersecurity Awards has named it a finalist in the…

There never seems to be enough time in the day. Between video calls, shooting out emails and squeezing in a bite to eat, day-end rolls around all too quickly -- and then there are usually a few hours of post…

The person with the power to purchase technology, or influence it’s purchase, at an organization isn’t always someone with a deep-technical background. For this reason, it’s important to include educational content geared towards non-technical audiences on your company blog. Demonstrating…

It can be challenging to switch business mindsets from sales and marketing to public relations when you have your hands in all aspects of a company. The messaging you share with reporters should be different than what you say to…

Taking the plunge into the world of entrepreneurship can seem overwhelming, and at times, it is. Many founders of tech startups are the technical brains behind a revolutionary new product or service that, in some cases, are first-to-market. However, there…