LaunchTech is 100% dedicated to technology and cybersecurity public relations. Our PR professionals are highly skilled at elevating complex products and services through compelling messaging tailored to resonate with both technical and non-technical audiences.
Making Phishing a Mainstream Media Topic
Raise awareness of phishing threats among the general population, including non-technical individuals.
$20M Series A Funding Announcement
Secure extensive coverage for Series A announcement during crowded newscycle (COVID-19 & 2020 U.S. Election)
Growing Followers and Engagement on LinkedIn
Support lead generation efforts by creating original, organic content that balances marketing’s efforts and audience education.
Publicizing Digital Transformation Research
Develop a research survey that garners both the industry and reporters’ interest.
Saving the Rhinos, Corporate Social Responsibility
Identify a unique and meaningful way to further enhance company culture and corporate reputation.
The First 60 Days with LaunchTech
This is what a typical PR engagement launch looks like. Spoiler! We hit the ground running.
- Assigned a talented Account Team
- Complete a Kickoff Meeting to introduce and acclimate all key parties to the engagement plan.
- Conduct 30-45 minute Thought Leadership Interviews with each spokesperson on your team who will be engaging with the media
- Collaborate to establish Key Messaging and Themes that your company wants to own in the market
- Deliver a strategic PR and Communications Plan and a tactical 3-month calendar of content and activity plans
- Communication is our thing – You can expect to hear from us most days
- Schedule bi-weekly Status Calls to report on the most recent achievements, initiatives in progress and upcoming activity
- Immediate Media Outreach; begin initiating proactive outreach and rapid response opportunities
- Initiate the creation of content pieces including Blogs and Byline Articles as they fit into the content calendar
Other important deliverables and milestones:
- Deliver Metrics Reports (at an agreed upon cadence) with comprehensive analysis of KPIs
- For important occasions (ex: Board Meeting) we will deliver a LaunchTech PR Activities Presentation