Whether you’re selling a product, offering a service or simply creating content, social media is a great marketing tool. In fact, 85% of businesses use social media for brand awareness purposes, and with more than four billion people signed on to a variety of platforms, it’s no wonder why.
Social media can be a key cog in growing your business, but with more apps and platforms than ever before, deciding which is best for your brand can be a challenge. Here are five of our favorite social platforms that will help you raise brand awareness in no time:
When it comes to business-to-business marketing (B2B), LinkedIn reigns supreme. In fact, 80% of B2B marketing leads come from this social media channel, and with good reason. Boasting 756 million members worldwide, LinkedIn allows businesses to create connections, build networks and generate targeted leads through rich demographic data and interest-based filtering. It’s also home to job seekers and investors, giving companies a means to boost recruiting and establish their employer brand.
If you’re looking to keep up with the latest trends impacting your targets, then Twitter is the platform for you. Over 288,000 CEOs use Twitter, and with 199 million daily active global users primarily between 30 and 49 years old, this powerful tool can help your brand develop influence and show thought leadership. For instance, Twitter is an outstanding channel for you to build and maintain relationships with reporters and analysts. You can also target ad campaigns to website or mobile app visitors and upload your own list of prospect email addresses and phone numbers with the help of the Custom Audiences tool.
For brands looking to increase reach and grow their business, a Facebook presence could be the key. While many B2B companies dismiss Facebook since its start as a friends and family network, the platform has since generated over 2.8 billion global users spanning all ages (primarily 25-34 year olds). Brands can create engaging written posts, pictures and videos to engage prospects, establish thought leadership and generate more B2B leads.
With one billion active global users, Instagram gives businesses an opportunity to market their products or services to a targeted audience without breaking the bank on paid advertisements. 25 million companies across the world are taking advantage of Instagram for Business, and recent reports show that the platform has promoted the largest engagement ratios out of all commonly used social platforms. Not only does Instagram increase engagement through commenting, users can leverage convenient and accessible content through text, photo and video posts directly on the platform.
Videos are a great way for brands to showcase expertise and products, and YouTube can help easily organize this content. YouTube’s robust platform and two billion monthly active logged-in users could help improve your SEO through videos that share your brand’s story and solve customer problems. We recommend you leverage short, how-to videos that explain your business’s unique value proposition, and always include strong calls to action that will promote your website or latest product offer.
Leveraging the right social media platforms can be a key differentiator for your business, and LaunchTech’s team of PR experts can help you craft a social media plan that will compliment your brand. To learn more, contact the LaunchTech team today!