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How to Grab Reporters’ Attention as a Cybersecurity Vendor:  Understanding Their Job Demands & Making the Perfect Pitch

How to Grab Reporters’ Attention as a Cybersecurity Vendor: Understanding Their Job Demands & Making the Perfect Pitch

By: Kate Shapiro, SVP Operations The global cybersecurity industry is projected to reach $248.26 billion by 2023. Business is booming! But this projection also indicates a crowded marketplace. One of…

Continue ReadingHow to Grab Reporters’ Attention as a Cybersecurity Vendor: Understanding Their Job Demands & Making the Perfect Pitch
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5 Tactics for Building Thought Leadership in Emerging Tech

5 Tactics for Building Thought Leadership in Emerging Tech

By: Kate Shapiro, SVP Operations Thought leader. It’s more than just a marketing and public relations buzzword reiterated to executives time and time again. Thought leadership provides value to both…

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Top 3 Reasons CMOs Need PR Pros

Top 3 Reasons CMOs Need PR Pros

By: Kate Shapiro, SVP Operations, LaunchTech Communications The age-old pitting of marketing and public relations teams’ missions against one another is a dwindling stereotype -- rightly so! Marketers aren’t just…

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Specializing in Tech PR and Cybersecurity PR, LaunchTech Communications is dedicated to helping B2B and B2G brands build credibility and market leadership.

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  • CyberRisk Alliance Acquires LaunchTech Communications
    CyberRisk Alliance Acquires LaunchTech Communications
    June 27, 2023/
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  • Getting the Most Out of a PR Agency
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