The Magic of Public Relations


It was mid-morning and the sun had made its usual climb to the center of Baltimore’s sky. I looked up from beneath the shadows of the green awning that read Atlantic–Southwestern Broom Company, took a deep breath, opened the door, and entered full-time employment.

When I think back to the nerves that consumed me that day and many days after, I retreat to a time when my biggest worries were being late to swim practice and finishing the latest Harry Potter book. J.K. Rowling once said, “We do not need magic to change the world, we carry all the power we need inside ourselves already: we have the power to imagine better.” Armed with this knowledge, I joined this year’s fresh crop of millennials taking on our first 9-5.

The months progressed normally, mimicking the routines of my internship with a splash of new responsibilities and challenges. I watched as my co-workers effortlessly weaved through the intricacies that form the PR world and learned that asking questions was not only key for my success but for my overall knowledge of the industry.

When it comes to press releases and award submissions, we have the power to imagine better.

When showcasing leaders as the mavericks of the industry, we have the power to imagine better.

When broadening our client’s grasp on the world, we have the power to imagine better.

LaunchTech has taught me that luck isn’t the force that propels success, but rather the influence of a team working as a cohesive unit. Reflecting on my first few months as a workforce newbie, I am thankful to have found pride in my work and in my team. I am even happier to report that amidst the deadlines and article placements, a part of me is still able to believe in magic.

And to work in renovated broom factory? Well, some things just couldn’t have been planned better.

Author : Matt Hampton