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Black Hat 2022 Lessons Learned

The LaunchTech team recently made the trek to Las Vegas for Black Hat 2022. We…
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Social Media Platforms that will Raise Brand Awareness

Whether you’re selling a product, offering a service or simply creating content, social media is…
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Keeping Up With The Journalists – Part 1

Technology is constantly evolving, and we know it isn’t always easy keeping up with the…
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Creating Engaging Content For Online Audiences

It’s safe to say that content is constantly being thrown at consumers. As more and…
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RSA 2022 Lessons Learned

The LaunchTech team recently made its triumphant return to San Francisco for RSA, which was…
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Back In The Saddle Again

The LaunchTech team recently flexed its conference muscles with a much-anticipated return to RSA 2022…
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RSA Predictions

The LaunchTech team is thrilled to make its return to RSA in San Francisco, CA…
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RSA CONFERENCE 2022 – KNOW BEFORE YOU GO

The RSA Conference, one of the top cybersecurity-oriented events of the year, will make its…
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How do I know if something is newsworthy?

Navigating today’s fast-paced media landscape requires impeccable timing, determination, and an understanding of the nebulous…
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A Note from Wayne Schepens: LaunchTech Named To BBJ’s Best Places to Work

Creating a working environment for employees to thrive and advance their careers is more challenging…
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With Great Power…

Businesses are increasing their outreach with customers and driving their engagement across websites and mobile…
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And The Survey Says…

At LaunchTech communications, my team works hard each day to partner with our clients to…
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Don’t Let Perfection Get In The Way Of Progress

“Perfection is the enemy of progress.” Those words, spoken by Winston Churchill, are as important…
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Navigating a Rebrand

A rebrand can be an exciting, but stressful, time for any organization. Leaving behind an…
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Lessons Learned from PR News’ 2021 Media Relations Conference

From Senior Account Director Taylor Hadley:   Earlier this month, I had the opportunity to…
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Are You Ready for 2022?

As an eventful 2021 comes to a close, the LaunchTech team is providing a glimpse…
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From the Desk of Wayne Schepens: A Banner Summer for Our Clients

While summer is typically considered a time of rest and relaxation, the LaunchTech team was…
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The Importance of Working with a Trusted Partner

“If I was down to my last dollar, I would spend it on PR.” We…
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Black Hat 2021 Lessons Learned

The LaunchTech team was thrilled to attend Black Hat in person this year! While our…
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Content is King

The post-COVID-19 “return to normal” has not happened as quickly as envisioned. While many people…
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LaunchTech Communications Wins Gold in the 2021 Cyber Security Global Excellence Awards®

LaunchTech is proud to announce that the agency has been named a Gold winner in…
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Tech Marketing & PR Synergies: Why Collaboration is Key

Once considered staunch competitors vying for C-Suite attention, marketing and PR teams are more in…
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Pairing Analyst Relations & PR: From the Desk of Wayne Schepens

Analyst relations and public relations are two services that aren’t paired together in conversation as…
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Contributed Content or Bust: From the Desk of Wayne Schepens

At LaunchTech, we are keenly aware of how businesses have needed to pivot during this…
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How to Leverage Social Media in Your Crisis Communications Plan

If the past year has taught businesses anything, it’s to expect the unexpected. Crisis communications…
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Reflecting on 2020 & Looking Ahead

LaunchTech is fortunate to have had a wonderful 2020 despite the current global pandemic and…
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2021 PR Trends

Throughout 2020, brands have learned to be more flexible and agile and will need to…
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From the Desk of Wayne Schepens: Planning for Remote Holiday Activities

The events of this year have been unexpected and downright challenging for absolutely everyone. Our…
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LaunchTech Communications Wins 2020 MarCom Award for Series A Funding Publicity Campaign

Tech and cybersecurity PR agency recognized as a Platinum Winner BALTIMORE, Md. November 16, 2020 –…
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Cybersecurity PR: Common Media Outreach Mistakes

Media relations can seem more daunting than trying to investigate every alert for cybersecurity companies…
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From the Desk of Wayne Schepens: Public Relations – Crisis or Credibility

When approached by prospective LaunchTech clients that are new to PR, I sometimes come across…
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Invaluable PR Advice for Tech Companies

The tech industry is crowded no matter how niche your company is. Public relations, whether…
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Why Third-Party Validation is a Must for Every Brand

Third-party validation can take several forms. It could be award wins, speaker slots at industry…
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6 Simple Guidelines for Posting to Social Media as a Business [2020]

Without large scale, in-person events this year, methods of online communication have been critical for…
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LaunchTech Communications Named a Finalist in the 2020 Maryland Cybersecurity Awards

The company is one of three finalists for the Cybersecurity Industry Resource category BALTIMORE, Md.…
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From the Desk of Wayne Schepens: Getting the Most Out of a Single Piece of Content

There never seems to be enough time in the day. Between video calls, shooting out…
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How to Write Engaging Blogs for ‘Non-Technical’ Audiences

The person with the power to purchase technology, or influence it’s purchase, at an organization…
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From the Desk of Wayne Schepens: Delivering Insightful Commentary to Reporters

It can be challenging to switch business mindsets from sales and marketing to public relations…
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6 Common Tech Startup Mistakes to Avoid, From an Exited Founder and Mentor

Taking the plunge into the world of entrepreneurship can seem overwhelming, and at times, it…
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Incorporating PR into Your SEO Strategy

The Basics of SEO SEO stands for search engine optimization. According to Moz, SEO “is…
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From the Desk of Wayne Schepens: How to Tackle Virtual Conferences

Over the last couple of weeks, it’s been exciting to see states begin their recovery…
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Getting the Most Out of a PR Agency

Signing on with a PR agency is an exciting step in a business’s journey to…
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Kate D. Shapiro Named to RealLIST Connectors by Technical.ly Baltimore

It is with great pride that we share that our SVP, Operations, Kate D. Shapiro,…
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Easing into a Post-Pandemic Business Environment

While it may not seem like it, the COVID-19 pandemic will subside and shelter-in-place orders…
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From the Desk of Wayne Schepens: Using ROI to Inform PR

Return on investment (ROI) informs every business decision. It’s important to periodically evaluate investments in…
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7 Work from Home (WFH) Tips from the LaunchTech Team

The LaunchTech Communications team began our work from home (WFH) era on March 17. Now…
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How to Continue Business Communications During a Crisis (Without Seeming Tone-Deaf)

You know why we are writing this blog. COVID-19. The most used word to describe…
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From the Desk of Wayne Schepens: Thought Leadership, Catch Up on Efforts Often Neglected

Put Your Nervous Energy to Work Thought leadership in cybersecurity is critical for establishing a…
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PR Is Game Changing For Any Size Company [Guest Post]

By: Richard Stiennon, Chief Research Analyst at IT-Harvest The following is an excerpt, published as…
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From the Desk of Wayne Schepens: Reflecting on RSA Conference 2020 Through Different POVs

Having attended the RSA Conference for the past 20 years, it’s safe to say very…
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LaunchTech Communications Wins Agency of the Year for Cyber and Info Security

Company Recognized in the 16th Annual Info Security PG’s 2020 Global Excellence Awards BALTIMORE –…
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How to Prepare for a Media Interview [Downloadable Checklist]

If you’re the newly chosen company thought leader or spokesperson, you might feel intimidated by…
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LaunchTech Communications Celebrates 5 Years

What a blast the last 5 years have been! In 2015, I set out to…
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Critical Tools a PR Agency Brings to the Table

Regardless of whether you just closed a round of Series A funding or are a…
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RSA Tips [VIDEOS]

RSA Conference’s earlier than usual dates of February 24-28 caught many people off guard. If…
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From the Desk of Wayne Schepens: Perception is Reality – New Year’s Resolution for Your Brand

Forming personal New Year’s resolutions is a common practice. Less common is establishing resolutions for…
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RSA Conference 2020 – Tips and Things to Know Before You Go

Widely considered one of the top cybersecurity-oriented events of the year, RSA Conference 2020 will…
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A Year in Review: LaunchTech’s 2019

With 2019 coming to a close and the start of a completely new decade just…
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From the Desk of Wayne Schepens: Perfecting Your Sales Deck

You’ve done the leg work. You found an ideal prospect. You’ve had multiple calls with…
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Top 8 Communications Tactics for 2020

By: Kate D. Shapiro, SVP of Operations With each new year comes company leaders’ reignited…
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Today’s General Counsel: Dallas, TX

Today’s General Counsel’s “Exchange” conference series provides educational and interactive panels for providing C-Suite members…
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10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo

10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo November 6, 2019 By:…
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How to Grab Reporters’ Attention as a Cybersecurity Vendor: Understanding Their Job Demands & Making the Perfect Pitch

By: Kate Shapiro, SVP Operations The global cybersecurity industry is projected to reach $248.26 billion…
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From the Desk of Wayne Schepens: Using Award Season to Build Your Corporate Resume

As the holiday season approaches, the LaunchTech team is in the thick of award application…
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CyberMaryland 2019 Panels By LaunchTech

Updated 12/9/19 – CyberMaryland 2019 Recap Video Video music credit to Bensound.com. Original Post The…
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LaunchTech Communications Wins Platinum MarCom Award for 2019 New York Times Newspaper Placement

Baltimore, Md. – Oct. 24, 2019 – LaunchTech Communications, a prominent high-technology and cybersecurity-focused public…
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From the Desk of Wayne Schepens: The Importance of Cybersecurity Awareness Month

October is my favorite month of the year! My family goes all out for Halloween and National…
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5 Tactics for Building Thought Leadership in Emerging Tech

By: Kate Shapiro, SVP Operations Thought leader. It’s more than just a marketing and public…
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Join LaunchTech At TEDCO’s Entrepreneur Expo 2019

The LaunchTech team is a proud sponsor of the upcoming TEDCO Entrepreneur Expo on October…
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Top 3 Reasons CMOs Need PR Pros

By: Kate Shapiro, SVP Operations, LaunchTech Communications The age-old pitting of marketing and public relations…
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From the Desk of Wayne Schepens: Maintaining a PR Game Plan

For most, fall means football but for me, it’s all about field hockey! My two…
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MD Cyber Solutions Showcase Sponsored by LaunchTech

LaunchTech Communications is a proud sponsor of the Cybersecurity Association of Maryland’s (CAMI) “MD Cyber…
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From the Desk of Wayne Schepens: Effective Crisis Communication Management

Effective crisis communications management is essential to a successful PR program. Viewed in the eye…
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Reflecting on the First Half of 2019 and Looking Forward

Kate Shapiro, SVP Operations, LaunchTech Communications  Approx. Read Time: 3 mins and 22 secs Industry…
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“What People Don’t Know, They Make Up”: Takeaways from the 2019 PR Summit DC

As PR professionals, we are faced with the unique challenge of keeping up to date…
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LaunchTech Speaking at BWTech@UMBC’s Cyber Incubator

LaunchTech’s SVP Operations, Kate Shapiro, will be facilitating three workshops throughout August at BWTech@UMBC focused…
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5 Tips for Attending Black Hat USA 2019: Las Vegas, Nevada

Kate Shapiro, SVP Operations, LaunchTech Communications Approx. Read Time: 2 mins 45 secs Crowds of…
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From the Desk of Wayne Schepens: Pivoting To Help Clients Achieve Success

In July, temperatures rise while the LaunchTech office sizzles each morning as account teams hit…
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Improve Your Business’s Social Media Presence: Social Media Day (June 30)

Approx. Read Time: 3 mins 30 secs There is a designated national day for just…
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LaunchTech Wraps Up the First Half of 2018 on a High Note

As summer begins its sweltering decent, many people use this time to reflect on the…
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LaunchTech Named Top PR Firm in Baltimore

LaunchTech is proud to announce that it has been named a Top 15 PR Firm…
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2018 RSA Conference Explores Future of Cybersecurity

Wayne Schepens currently serves as the managing director of LaunchTech Communications, a tech public relations…
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A Year in the Life at LaunchTech

In December or January of any given year, the internet is flooded with recaps of…
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Building Our Team

LaunchTech is eager to continue growing our team and are seeking entry-level candidates for Account Coordinator…
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10 Reasons to Head to Baltimore, Aside From Tech

We love our hometown! This year Baltimore was ranked among the top hottest cities for…
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What Journalists Need from Security Vendors

Ancient people used to fret about what constituted a proper offering for their many gods.…
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Wayne Schepens and Kate Davis Lead LaunchTech Into $120 Billion Dollar Market

LaunchTech has emerged as a high-technology marketing and PR firm catering to business-to-business (B2B) and…
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The Magic of Public Relations

It was mid-morning and the sun had made its usual climb to the center of…
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LaunchTech’s Wayne Schepens Delivers PR Guidance to Mach37 Cohort

Wayne Schepens, Managing Director of LaunchTech Communications, outlined the importance of public relations (PR) while…
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Creating a Strong and Agile PR Team – How We Do It

Ok, I’m just going to say it – LaunchTech is a great place to work.…
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Two for One: A Career in PR and Cybersecurity

Ever since I decided to pursue PR as a college sophomore, I have known that…
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Technology Habits from a Millennial in the Security Workforce

Since working in the security field, my habits when it comes to data security seem…
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Context is King: Major Transitions in the Insider Threat Industry

Prior to Snowden, organizations were focused on protecting networks, not information. As the ever-evolving insider…
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The Next Chapter

For college seniors, the month of May is both an exciting and terrifying time. Coursework…
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Successful PR Means Keeping Things Fresh

In the PR industry, ensuring your clients stay above the noise doesn’t mean your outreach…
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You Can’t ‘Claim’ Thought Leadership – You Earn It

Technology executives want to be seen as thought leaders. Why wouldn’t they? Thought leadership greatly…
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The “411” on Social Media Tending

You don’t have to be a Twitter star to maximize social media’s advantages in the…
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LaunchTech Offices

The LaunchTech team has been working out of our 800sqft office space in the Canton…
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Lunch and Learn at Mach37

Wayne Schepens visited Mach37 on Monday, March 9, 2015 at 11am and spoke with a new cohort…
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Public and Private Threat Intelligence Sharing

Wayne Schepens joined FBI Special Agent – Steven Shepherd, MCAC Cyber Analyst – David Crossley,…
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Today’s General Council and Institute: Data Privacy and Cyber Security

On November 19 2014, Wayne Schepens led a session at the Capital Hilton with Eduardo…
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