CyberRisk Alliance Acquires LaunchTech Communications
New York, NY, June 27, 2023 – CyberRisk Alliance (CRA), a business intelligence company serving
Getting the Most Out of a PR Agency
Signing on with a PR agency is an exciting step in a business’s journey to
Keeping Up With The Journalists: Part 2
It isn’t always easy keeping up with the latest cyberattacks and data breaches, and 2022
Don’t Let Cybersecurity Spook You This Year
October may be a time for crisp weather, changing leaves and pumpkin spice, but it’s
Black Hat 2022 Lessons Learned
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Social Media Platforms that will Raise Brand Awareness
Whether you’re selling a product, offering a service or simply creating content, social media is
Keeping Up With The Journalists – Part 1
Technology is constantly evolving, and we know it isn’t always easy keeping up with the
Creating Engaging Content For Online Audiences
It’s safe to say that content is constantly being thrown at consumers. As more and
RSA 2022 Lessons Learned
The LaunchTech team recently made its triumphant return to San Francisco for RSA, which was
Back In The Saddle Again
The LaunchTech team recently flexed its conference muscles with a much-anticipated return to RSA 2022
RSA Predictions
The LaunchTech team is thrilled to make its return to RSA in San Francisco, CA
RSA CONFERENCE 2022 – KNOW BEFORE YOU GO
The RSA Conference, one of the top cybersecurity-oriented events of the year, will make its
How do I know if something is newsworthy?
Navigating today’s fast-paced media landscape requires impeccable timing, determination, and an understanding of the nebulous
A Note from Wayne Schepens: LaunchTech Named To BBJ’s Best Places to Work
Creating a working environment for employees to thrive and advance their careers is more challenging
With Great Power…
Businesses are increasing their outreach with customers and driving their engagement across websites and mobile
LaunchTech Communications Wins Gold in the 2022 Cyber Security Global Excellence Awards®; Managing Director Receives Milestone Recognition
LaunchTech Communications is thrilled to announce that it has been named a Gold winner in
And The Survey Says…
At LaunchTech communications, my team works hard each day to partner with our clients to
Don’t Let Perfection Get In The Way Of Progress
“Perfection is the enemy of progress.” Those words, spoken by Winston Churchill, are as important
Navigating a Rebrand
A rebrand can be an exciting, but stressful, time for any organization. Leaving behind an
Lessons Learned from PR News’ 2021 Media Relations Conference
From Senior Account Director Taylor Hadley: Earlier this month, I had the opportunity to
Are You Ready for 2022?
As an eventful 2021 comes to a close, the LaunchTech team is providing a glimpse
From the Desk of Wayne Schepens: A Banner Summer for Our Clients
While summer is typically considered a time of rest and relaxation, the LaunchTech team was
The Importance of Working with a Trusted Partner
“If I was down to my last dollar, I would spend it on PR.” We
Black Hat 2021 Lessons Learned
The LaunchTech team was thrilled to attend Black Hat in person this year! While our
Content is King
The post-COVID-19 “return to normal” has not happened as quickly as envisioned. While many people
LaunchTech Communications Wins Gold in the 2021 Cyber Security Global Excellence Awards®
LaunchTech is proud to announce that the agency has been named a Gold winner in
Tech Marketing & PR Synergies: Why Collaboration is Key
Once considered staunch competitors vying for C-Suite attention, marketing and PR teams are more in
Pairing Analyst Relations & PR: From the Desk of Wayne Schepens
Analyst relations and public relations are two services that aren’t paired together in conversation as
Contributed Content or Bust: From the Desk of Wayne Schepens
At LaunchTech, we are keenly aware of how businesses have needed to pivot during this
How to Leverage Social Media in Your Crisis Communications Plan
If the past year has taught businesses anything, it’s to expect the unexpected. Crisis communications
Reflecting on 2020 & Looking Ahead
LaunchTech is fortunate to have had a wonderful 2020 despite the current global pandemic and
2021 PR Trends
Throughout 2020, brands have learned to be more flexible and agile and will need to
From the Desk of Wayne Schepens: Planning for Remote Holiday Activities
The events of this year have been unexpected and downright challenging for absolutely everyone. Our
LaunchTech Communications Wins 2020 MarCom Award for Series A Funding Publicity Campaign
Tech and cybersecurity PR agency recognized as a Platinum Winner BALTIMORE, Md. November 16, 2020 –
Cybersecurity PR: Common Media Outreach Mistakes
Media relations can seem more daunting than trying to investigate every alert for cybersecurity companies
From the Desk of Wayne Schepens: Public Relations – Crisis or Credibility
When approached by prospective LaunchTech clients that are new to PR, I sometimes come across
Invaluable PR Advice for Tech Companies
The tech industry is crowded no matter how niche your company is. Public relations, whether
Why Third-Party Validation is a Must for Every Brand
Third-party validation can take several forms. It could be award wins, speaker slots at industry
6 Simple Guidelines for Posting to Social Media as a Business [2020]
Without large scale, in-person events this year, methods of online communication have been critical for
LaunchTech Communications Named a Finalist in the 2020 Maryland Cybersecurity Awards
The company is one of three finalists for the Cybersecurity Industry Resource category BALTIMORE, Md.
From the Desk of Wayne Schepens: Getting the Most Out of a Single Piece of Content
There never seems to be enough time in the day. Between video calls, shooting out
How to Write Engaging Blogs for ‘Non-Technical’ Audiences
The person with the power to purchase technology, or influence it’s purchase, at an organization
From the Desk of Wayne Schepens: Delivering Insightful Commentary to Reporters
It can be challenging to switch business mindsets from sales and marketing to public relations
6 Common Tech Startup Mistakes to Avoid, From an Exited Founder and Mentor
Taking the plunge into the world of entrepreneurship can seem overwhelming, and at times, it
Incorporating PR into Your SEO Strategy
The Basics of SEO SEO stands for search engine optimization. According to Moz, SEO “is
From the Desk of Wayne Schepens: How to Tackle Virtual Conferences
Over the last couple of weeks, it’s been exciting to see states begin their recovery
Kate D. Shapiro Named to RealLIST Connectors by Technical.ly Baltimore
It is with great pride that we share that our SVP, Operations, Kate D. Shapiro,
Easing into a Post-Pandemic Business Environment
While it may not seem like it, the COVID-19 pandemic will subside and shelter-in-place orders
From the Desk of Wayne Schepens: Using ROI to Inform PR
Return on investment (ROI) informs every business decision. It’s important to periodically evaluate investments in
7 Work from Home (WFH) Tips from the LaunchTech Team
The LaunchTech Communications team began our work from home (WFH) era on March 17. Now
How to Continue Business Communications During a Crisis (Without Seeming Tone-Deaf)
You know why we are writing this blog. COVID-19. The most used word to describe
From the Desk of Wayne Schepens: Thought Leadership, Catch Up on Efforts Often Neglected
Put Your Nervous Energy to Work Thought leadership in cybersecurity is critical for establishing a
PR Is Game Changing For Any Size Company [Guest Post]
By: Richard Stiennon, Chief Research Analyst at IT-Harvest The following is an excerpt, published as
From the Desk of Wayne Schepens: Reflecting on RSA Conference 2020 Through Different POVs
Having attended the RSA Conference for the past 20 years, it’s safe to say very
LaunchTech Communications Wins Agency of the Year for Cyber and Info Security
Company Recognized in the 16th Annual Info Security PG’s 2020 Global Excellence Awards BALTIMORE –
How to Prepare for a Media Interview [Downloadable Checklist]
If you’re the newly chosen company thought leader or spokesperson, you might feel intimidated by
LaunchTech Communications Celebrates 5 Years
What a blast the last 5 years have been! In 2015, I set out to
Critical Tools a PR Agency Brings to the Table
Regardless of whether you just closed a round of Series A funding or are a
RSA Tips [VIDEOS]
RSA Conference’s earlier than usual dates of February 24-28 caught many people off guard. If
From the Desk of Wayne Schepens: Perception is Reality – New Year’s Resolution for Your Brand
Forming personal New Year’s resolutions is a common practice. Less common is establishing resolutions for
RSA Conference 2020 – Tips and Things to Know Before You Go
Widely considered one of the top cybersecurity-oriented events of the year, RSA Conference 2020 will
A Year in Review: LaunchTech’s 2019
With 2019 coming to a close and the start of a completely new decade just
From the Desk of Wayne Schepens: Perfecting Your Sales Deck
You’ve done the leg work. You found an ideal prospect. You’ve had multiple calls with
Top 8 Communications Tactics for 2020
By: Kate D. Shapiro, SVP of Operations With each new year comes company leaders’ reignited
Today’s General Counsel: Dallas, TX
Today’s General Counsel’s “Exchange” conference series provides educational and interactive panels for providing C-Suite members
10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo
10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo November 6, 2019 By:
How to Grab Reporters’ Attention as a Cybersecurity Vendor: Understanding Their Job Demands & Making the Perfect Pitch
By: Kate Shapiro, SVP Operations The global cybersecurity industry is projected to reach $248.26 billion
From the Desk of Wayne Schepens: Using Award Season to Build Your Corporate Resume
As the holiday season approaches, the LaunchTech team is in the thick of award application
CyberMaryland 2019 Panels By LaunchTech
Updated 12/9/19 – CyberMaryland 2019 Recap Video Video music credit to Bensound.com. Original Post The
LaunchTech Communications Wins Platinum MarCom Award for 2019 New York Times Newspaper Placement
Baltimore, Md. – Oct. 24, 2019 – LaunchTech Communications, a prominent high-technology and cybersecurity-focused public
From the Desk of Wayne Schepens: The Importance of Cybersecurity Awareness Month
October is my favorite month of the year! My family goes all out for Halloween and National
5 Tactics for Building Thought Leadership in Emerging Tech
By: Kate Shapiro, SVP Operations Thought leader. It’s more than just a marketing and public
Join LaunchTech At TEDCO’s Entrepreneur Expo 2019
The LaunchTech team is a proud sponsor of the upcoming TEDCO Entrepreneur Expo on October
Top 3 Reasons CMOs Need PR Pros
By: Kate Shapiro, SVP Operations, LaunchTech Communications The age-old pitting of marketing and public relations
From the Desk of Wayne Schepens: Maintaining a PR Game Plan
For most, fall means football but for me, it’s all about field hockey! My two
MD Cyber Solutions Showcase Sponsored by LaunchTech
LaunchTech Communications is a proud sponsor of the Cybersecurity Association of Maryland’s (CAMI) “MD Cyber
From the Desk of Wayne Schepens: Effective Crisis Communication Management
Effective crisis communications management is essential to a successful PR program. Viewed in the eye
Reflecting on the First Half of 2019 and Looking Forward
Kate Shapiro, SVP Operations, LaunchTech Communications Approx. Read Time: 3 mins and 22 secs Industry
“What People Don’t Know, They Make Up”: Takeaways from the 2019 PR Summit DC
As PR professionals, we are faced with the unique challenge of keeping up to date
LaunchTech Speaking at BWTech@UMBC’s Cyber Incubator
LaunchTech’s SVP Operations, Kate Shapiro, will be facilitating three workshops throughout August at BWTech@UMBC focused
5 Tips for Attending Black Hat USA 2019: Las Vegas, Nevada
Kate Shapiro, SVP Operations, LaunchTech Communications Approx. Read Time: 2 mins 45 secs Crowds of
From the Desk of Wayne Schepens: Pivoting To Help Clients Achieve Success
In July, temperatures rise while the LaunchTech office sizzles each morning as account teams hit
Improve Your Business’s Social Media Presence: Social Media Day (June 30)
Approx. Read Time: 3 mins 30 secs There is a designated national day for just
LaunchTech Wraps Up the First Half of 2018 on a High Note
As summer begins its sweltering decent, many people use this time to reflect on the
LaunchTech Named Top PR Firm in Baltimore
LaunchTech is proud to announce that it has been named a Top 15 PR Firm
2018 RSA Conference Explores Future of Cybersecurity
Wayne Schepens currently serves as the managing director of LaunchTech Communications, a tech public relations
A Year in the Life at LaunchTech
In December or January of any given year, the internet is flooded with recaps of
Building Our Team
LaunchTech is eager to continue growing our team and are seeking entry-level candidates for Account Coordinator
10 Reasons to Head to Baltimore, Aside From Tech
We love our hometown! This year Baltimore was ranked among the top hottest cities for
What Journalists Need from Security Vendors
Ancient people used to fret about what constituted a proper offering for their many gods.
Wayne Schepens and Kate Davis Lead LaunchTech Into $120 Billion Dollar Market
LaunchTech has emerged as a high-technology marketing and PR firm catering to business-to-business (B2B) and
The Magic of Public Relations
It was mid-morning and the sun had made its usual climb to the center of
LaunchTech’s Wayne Schepens Delivers PR Guidance to Mach37 Cohort
Wayne Schepens, Managing Director of LaunchTech Communications, outlined the importance of public relations (PR) while
Creating a Strong and Agile PR Team – How We Do It
Ok, I’m just going to say it – LaunchTech is a great place to work.
Two for One: A Career in PR and Cybersecurity
Ever since I decided to pursue PR as a college sophomore, I have known that
Technology Habits from a Millennial in the Security Workforce
Since working in the security field, my habits when it comes to data security seem
Context is King: Major Transitions in the Insider Threat Industry
Prior to Snowden, organizations were focused on protecting networks, not information. As the ever-evolving insider
The Next Chapter
For college seniors, the month of May is both an exciting and terrifying time. Coursework
Successful PR Means Keeping Things Fresh
In the PR industry, ensuring your clients stay above the noise doesn’t mean your outreach
You Can’t ‘Claim’ Thought Leadership – You Earn It
Technology executives want to be seen as thought leaders. Why wouldn’t they? Thought leadership greatly
The “411” on Social Media Tending
You don’t have to be a Twitter star to maximize social media’s advantages in the
LaunchTech Offices
The LaunchTech team has been working out of our 800sqft office space in the Canton
Lunch and Learn at Mach37
Wayne Schepens visited Mach37 on Monday, March 9, 2015 at 11am and spoke with a new cohort
Public and Private Threat Intelligence Sharing
Wayne Schepens joined FBI Special Agent – Steven Shepherd, MCAC Cyber Analyst – David Crossley,
Today’s General Council and Institute: Data Privacy and Cyber Security
On November 19 2014, Wayne Schepens led a session at the Capital Hilton with Eduardo