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Getting the Most Out of a PR Agency

Signing on with a PR agency is an exciting step in a business’s journey to…

Keeping Up With The Journalists: Part 2

It isn’t always easy keeping up with the latest cyberattacks and data breaches, and 2022…

Don’t Let Cybersecurity Spook You This Year

October may be a time for crisp weather, changing leaves and pumpkin spice, but it’s…

Black Hat 2022 Lessons Learned

The LaunchTech team recently made the trek to Las Vegas for Black Hat 2022. We…

Social Media Platforms that will Raise Brand Awareness

Whether you’re selling a product, offering a service or simply creating content, social media is…

Keeping Up With The Journalists – Part 1

Technology is constantly evolving, and we know it isn’t always easy keeping up with the…

Creating Engaging Content For Online Audiences

It’s safe to say that content is constantly being thrown at consumers. As more and…

RSA 2022 Lessons Learned

The LaunchTech team recently made its triumphant return to San Francisco for RSA, which was…

Back In The Saddle Again

The LaunchTech team recently flexed its conference muscles with a much-anticipated return to RSA 2022…

RSA Predictions

The LaunchTech team is thrilled to make its return to RSA in San Francisco, CA…

RSA CONFERENCE 2022 – KNOW BEFORE YOU GO

The RSA Conference, one of the top cybersecurity-oriented events of the year, will make its…

How do I know if something is newsworthy?

Navigating today’s fast-paced media landscape requires impeccable timing, determination, and an understanding of the nebulous…

A Note from Wayne Schepens: LaunchTech Named To BBJ’s Best Places to Work

Creating a working environment for employees to thrive and advance their careers is more challenging…

With Great Power…

Businesses are increasing their outreach with customers and driving their engagement across websites and mobile…

LaunchTech Communications Wins Gold in the 2022 Cyber Security Global Excellence Awards®; Managing Director Receives Milestone Recognition

LaunchTech Communications is thrilled to announce that it has been named a Gold winner in…

And The Survey Says…

At LaunchTech communications, my team works hard each day to partner with our clients to…

Don’t Let Perfection Get In The Way Of Progress

“Perfection is the enemy of progress.” Those words, spoken by Winston Churchill, are as important…

Navigating a Rebrand

A rebrand can be an exciting, but stressful, time for any organization. Leaving behind an…

Lessons Learned from PR News’ 2021 Media Relations Conference

From Senior Account Director Taylor Hadley: Earlier this month, I had the opportunity to…

Are You Ready for 2022?

As an eventful 2021 comes to a close, the LaunchTech team is providing a glimpse…

From the Desk of Wayne Schepens: A Banner Summer for Our Clients

While summer is typically considered a time of rest and relaxation, the LaunchTech team was…

The Importance of Working with a Trusted Partner

“If I was down to my last dollar, I would spend it on PR.” We…

Black Hat 2021 Lessons Learned

The LaunchTech team was thrilled to attend Black Hat in person this year! While our…

Content is King

The post-COVID-19 “return to normal” has not happened as quickly as envisioned. While many people…

LaunchTech Communications Wins Gold in the 2021 Cyber Security Global Excellence Awards®

LaunchTech is proud to announce that the agency has been named a Gold winner in…

Tech Marketing & PR Synergies: Why Collaboration is Key

Once considered staunch competitors vying for C-Suite attention, marketing and PR teams are more in…

Pairing Analyst Relations & PR: From the Desk of Wayne Schepens

Analyst relations and public relations are two services that aren’t paired together in conversation as…

Contributed Content or Bust: From the Desk of Wayne Schepens

At LaunchTech, we are keenly aware of how businesses have needed to pivot during this…

How to Leverage Social Media in Your Crisis Communications Plan

If the past year has taught businesses anything, it’s to expect the unexpected. Crisis communications…

Reflecting on 2020 & Looking Ahead

LaunchTech is fortunate to have had a wonderful 2020 despite the current global pandemic and…

2021 PR Trends

Throughout 2020, brands have learned to be more flexible and agile and will need to…

From the Desk of Wayne Schepens: Planning for Remote Holiday Activities

The events of this year have been unexpected and downright challenging for absolutely everyone. Our…

LaunchTech Communications Wins 2020 MarCom Award for Series A Funding Publicity Campaign

Tech and cybersecurity PR agency recognized as a Platinum Winner BALTIMORE, Md. November 16, 2020 –…

Cybersecurity PR: Common Media Outreach Mistakes

Media relations can seem more daunting than trying to investigate every alert for cybersecurity companies…

From the Desk of Wayne Schepens: Public Relations – Crisis or Credibility

When approached by prospective LaunchTech clients that are new to PR, I sometimes come across…

Invaluable PR Advice for Tech Companies

The tech industry is crowded no matter how niche your company is. Public relations, whether…

Why Third-Party Validation is a Must for Every Brand

Third-party validation can take several forms. It could be award wins, speaker slots at industry…

6 Simple Guidelines for Posting to Social Media as a Business [2020]

Without large scale, in-person events this year, methods of online communication have been critical for…

LaunchTech Communications Named a Finalist in the 2020 Maryland Cybersecurity Awards

The company is one of three finalists for the Cybersecurity Industry Resource category BALTIMORE, Md.…

From the Desk of Wayne Schepens: Getting the Most Out of a Single Piece of Content

There never seems to be enough time in the day. Between video calls, shooting out…

How to Write Engaging Blogs for ‘Non-Technical’ Audiences

The person with the power to purchase technology, or influence it’s purchase, at an organization…

From the Desk of Wayne Schepens: Delivering Insightful Commentary to Reporters

It can be challenging to switch business mindsets from sales and marketing to public relations…

6 Common Tech Startup Mistakes to Avoid, From an Exited Founder and Mentor

Taking the plunge into the world of entrepreneurship can seem overwhelming, and at times, it…

Incorporating PR into Your SEO Strategy

The Basics of SEO SEO stands for search engine optimization. According to Moz, SEO “is…

From the Desk of Wayne Schepens: How to Tackle Virtual Conferences

Over the last couple of weeks, it’s been exciting to see states begin their recovery…

Kate D. Shapiro Named to RealLIST Connectors by Technical.ly Baltimore

It is with great pride that we share that our SVP, Operations, Kate D. Shapiro,…

Easing into a Post-Pandemic Business Environment

While it may not seem like it, the COVID-19 pandemic will subside and shelter-in-place orders…

From the Desk of Wayne Schepens: Using ROI to Inform PR

Return on investment (ROI) informs every business decision. It’s important to periodically evaluate investments in…

7 Work from Home (WFH) Tips from the LaunchTech Team

The LaunchTech Communications team began our work from home (WFH) era on March 17. Now…

How to Continue Business Communications During a Crisis (Without Seeming Tone-Deaf)

You know why we are writing this blog. COVID-19. The most used word to describe…

From the Desk of Wayne Schepens: Thought Leadership, Catch Up on Efforts Often Neglected

Put Your Nervous Energy to Work Thought leadership in cybersecurity is critical for establishing a…

PR Is Game Changing For Any Size Company [Guest Post]

By: Richard Stiennon, Chief Research Analyst at IT-Harvest The following is an excerpt, published as…

From the Desk of Wayne Schepens: Reflecting on RSA Conference 2020 Through Different POVs

Having attended the RSA Conference for the past 20 years, it’s safe to say very…

LaunchTech Communications Wins Agency of the Year for Cyber and Info Security

Company Recognized in the 16th Annual Info Security PG’s 2020 Global Excellence Awards BALTIMORE –…

How to Prepare for a Media Interview [Downloadable Checklist]

If you’re the newly chosen company thought leader or spokesperson, you might feel intimidated by…

LaunchTech Communications Celebrates 5 Years

What a blast the last 5 years have been! In 2015, I set out to…

Critical Tools a PR Agency Brings to the Table

Regardless of whether you just closed a round of Series A funding or are a…

RSA Tips [VIDEOS]

RSA Conference’s earlier than usual dates of February 24-28 caught many people off guard. If…

From the Desk of Wayne Schepens: Perception is Reality – New Year’s Resolution for Your Brand

Forming personal New Year’s resolutions is a common practice. Less common is establishing resolutions for…

RSA Conference 2020 – Tips and Things to Know Before You Go

Widely considered one of the top cybersecurity-oriented events of the year, RSA Conference 2020 will…

A Year in Review: LaunchTech’s 2019

With 2019 coming to a close and the start of a completely new decade just…

From the Desk of Wayne Schepens: Perfecting Your Sales Deck

You’ve done the leg work. You found an ideal prospect. You’ve had multiple calls with…

Top 8 Communications Tactics for 2020

By: Kate D. Shapiro, SVP of Operations With each new year comes company leaders’ reignited…

Today’s General Counsel: Dallas, TX

Today’s General Counsel’s “Exchange” conference series provides educational and interactive panels for providing C-Suite members…

10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo

10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo November 6, 2019 By:…

How to Grab Reporters’ Attention as a Cybersecurity Vendor: Understanding Their Job Demands & Making the Perfect Pitch

By: Kate Shapiro, SVP Operations The global cybersecurity industry is projected to reach $248.26 billion…

From the Desk of Wayne Schepens: Using Award Season to Build Your Corporate Resume

As the holiday season approaches, the LaunchTech team is in the thick of award application…

CyberMaryland 2019 Panels By LaunchTech

Updated 12/9/19 – CyberMaryland 2019 Recap Video Video music credit to Bensound.com. Original Post The…

LaunchTech Communications Wins Platinum MarCom Award for 2019 New York Times Newspaper Placement

Baltimore, Md. – Oct. 24, 2019 – LaunchTech Communications, a prominent high-technology and cybersecurity-focused public…

From the Desk of Wayne Schepens: The Importance of Cybersecurity Awareness Month

October is my favorite month of the year! My family goes all out for Halloween and National…

5 Tactics for Building Thought Leadership in Emerging Tech

By: Kate Shapiro, SVP Operations Thought leader. It’s more than just a marketing and public…

Join LaunchTech At TEDCO’s Entrepreneur Expo 2019

The LaunchTech team is a proud sponsor of the upcoming TEDCO Entrepreneur Expo on October…

Top 3 Reasons CMOs Need PR Pros

By: Kate Shapiro, SVP Operations, LaunchTech Communications The age-old pitting of marketing and public relations…

From the Desk of Wayne Schepens: Maintaining a PR Game Plan

For most, fall means football but for me, it’s all about field hockey! My two…

MD Cyber Solutions Showcase Sponsored by LaunchTech

LaunchTech Communications is a proud sponsor of the Cybersecurity Association of Maryland’s (CAMI) “MD Cyber…

From the Desk of Wayne Schepens: Effective Crisis Communication Management

Effective crisis communications management is essential to a successful PR program. Viewed in the eye…

Reflecting on the First Half of 2019 and Looking Forward

Kate Shapiro, SVP Operations, LaunchTech Communications Approx. Read Time: 3 mins and 22 secs Industry…

“What People Don’t Know, They Make Up”: Takeaways from the 2019 PR Summit DC

As PR professionals, we are faced with the unique challenge of keeping up to date…

LaunchTech Speaking at BWTech@UMBC’s Cyber Incubator

LaunchTech’s SVP Operations, Kate Shapiro, will be facilitating three workshops throughout August at BWTech@UMBC focused…

5 Tips for Attending Black Hat USA 2019: Las Vegas, Nevada

Kate Shapiro, SVP Operations, LaunchTech Communications Approx. Read Time: 2 mins 45 secs Crowds of…

From the Desk of Wayne Schepens: Pivoting To Help Clients Achieve Success

In July, temperatures rise while the LaunchTech office sizzles each morning as account teams hit…

Improve Your Business’s Social Media Presence: Social Media Day (June 30)

Approx. Read Time: 3 mins 30 secs There is a designated national day for just…

LaunchTech Wraps Up the First Half of 2018 on a High Note

As summer begins its sweltering decent, many people use this time to reflect on the…

LaunchTech Named Top PR Firm in Baltimore

LaunchTech is proud to announce that it has been named a Top 15 PR Firm…

2018 RSA Conference Explores Future of Cybersecurity

Wayne Schepens currently serves as the managing director of LaunchTech Communications, a tech public relations…

A Year in the Life at LaunchTech

In December or January of any given year, the internet is flooded with recaps of…

Building Our Team

LaunchTech is eager to continue growing our team and are seeking entry-level candidates for Account Coordinator…

10 Reasons to Head to Baltimore, Aside From Tech

We love our hometown! This year Baltimore was ranked among the top hottest cities for…

What Journalists Need from Security Vendors

Ancient people used to fret about what constituted a proper offering for their many gods.…

Wayne Schepens and Kate Davis Lead LaunchTech Into $120 Billion Dollar Market

LaunchTech has emerged as a high-technology marketing and PR firm catering to business-to-business (B2B) and…

The Magic of Public Relations

It was mid-morning and the sun had made its usual climb to the center of…

LaunchTech’s Wayne Schepens Delivers PR Guidance to Mach37 Cohort

Wayne Schepens, Managing Director of LaunchTech Communications, outlined the importance of public relations (PR) while…

Creating a Strong and Agile PR Team – How We Do It

Ok, I’m just going to say it – LaunchTech is a great place to work.…

Two for One: A Career in PR and Cybersecurity

Ever since I decided to pursue PR as a college sophomore, I have known that…

Technology Habits from a Millennial in the Security Workforce

Since working in the security field, my habits when it comes to data security seem…

Context is King: Major Transitions in the Insider Threat Industry

Prior to Snowden, organizations were focused on protecting networks, not information. As the ever-evolving insider…

The Next Chapter

For college seniors, the month of May is both an exciting and terrifying time. Coursework…

Successful PR Means Keeping Things Fresh

In the PR industry, ensuring your clients stay above the noise doesn’t mean your outreach…

You Can’t ‘Claim’ Thought Leadership – You Earn It

Technology executives want to be seen as thought leaders. Why wouldn’t they? Thought leadership greatly…

The “411” on Social Media Tending

You don’t have to be a Twitter star to maximize social media’s advantages in the…

LaunchTech Offices

The LaunchTech team has been working out of our 800sqft office space in the Canton…

Lunch and Learn at Mach37

Wayne Schepens visited Mach37 on Monday, March 9, 2015 at 11am and spoke with a new cohort…

Public and Private Threat Intelligence Sharing

Wayne Schepens joined FBI Special Agent – Steven Shepherd, MCAC Cyber Analyst – David Crossley,…

Today’s General Council and Institute: Data Privacy and Cyber Security

On November 19 2014, Wayne Schepens led a session at the Capital Hilton with Eduardo…