Blog & Resources
New York, NY, June 27, 2023 – CyberRisk Alliance (CRA), a business intelligence company serving the cybersecurity community, has acquired LaunchTech Communications, a leading public relations and communications agency serving fast-paced, global cybersecurity and technology companies. LaunchTech, founded by…
Signing on with a PR agency is an exciting step in a business’s journey to building brand awareness, reaching larger and new audiences, and earning third-party validation. As with any service, PR is a financial and time commitment. Naturally, you…
It isn’t always easy keeping up with the latest cyberattacks and data breaches, and 2022 was no exception. Here are a few of the tech and cyber-based publications that kept us up-to-date through every breaking minute: BleepingComputer Created in…
October may be a time for crisp weather, changing leaves and pumpkin spice, but it’s also a time for spooky stories, and cybersecurity is no exception. At LaunchTech, we have the opportunity to work with the people who confront these…
The LaunchTech team recently made the trek to Las Vegas for Black Hat 2022. We enjoyed the face-time with our clients and it was an action-packed week! From media briefings at the slot machines to fancy sushi dinners with clients…
Whether you’re selling a product, offering a service or simply creating content, social media is a great marketing tool. In fact, 85% of businesses use social media for brand awareness purposes, and with more than four billion people signed on…
Technology is constantly evolving, and we know it isn’t always easy keeping up with the latest cyberattacks and data breaches. Thankfully, there are tons of great media outlets that can help you stay up-to-date on the industry’s hottest trends. Here…
It’s safe to say that content is constantly being thrown at consumers. As more and more companies take their marketing efforts online, consumers are often left sifting through overwhelming amounts of ads, photos, newsletters and blogs, all of which are…
The LaunchTech team recently made its triumphant return to San Francisco for RSA, which was a great opportunity to jump back into the conference waters head first while supporting our clients. While a common theme was the importance of being…
The LaunchTech team recently flexed its conference muscles with a much-anticipated return to RSA 2022 in San Francisco. While this was a great opportunity for us to learn more about the industry and capture trends, the highlight of the trip…
The LaunchTech team is thrilled to make its return to RSA in San Francisco, CA from June 6-9. Since it has been a while since the last RSA Conference, two of our RSA veterans have provided some predictions on what…
The RSA Conference, one of the top cybersecurity-oriented events of the year, will make its return to the Moscone Center in San Francisco, CA from June 6-9. Industry professionals and companies gather to share best practices, lessons learned and…
Navigating today’s fast-paced media landscape requires impeccable timing, determination, and an understanding of the nebulous world of “newsworthiness.” While the term may be difficult to define, here are some suggestions from the LaunchTech team on how to determine if something…
Creating a working environment for employees to thrive and advance their careers is more challenging than ever. That is why I am thrilled that LaunchTech is one of only 35 companies that have been named to the Baltimore Business Journal’s…
Businesses are increasing their outreach with customers and driving their engagement across websites and mobile apps. In order for this engagement to occur, however, these businesses need to access and actively utilize customer data. But as the saying goes, “With…
LaunchTech Communications is thrilled to announce that it has been named a Gold winner in the Globee® Awards 2022 Cyber Security Global Excellence Awards. As the winner of the Agency of the Year for Cyber and Info Security title for…
At LaunchTech communications, my team works hard each day to partner with our clients to help them accomplish their strategic goals. Whether it is increasing share of voice, rebranding, launching a new product or designing a website, we pride ourselves…
“Perfection is the enemy of progress.” Those words, spoken by Winston Churchill, are as important in 2022 than ever before. We have all been in a situation where we have had to take a step back, pause and evaluate…
A rebrand can be an exciting, but stressful, time for any organization. Leaving behind an older name, logo or even official color scheme can stir emotions from employees and clients alike. When done well, however, a successfully navigated rebrand can…
From Senior Account Director Taylor Hadley: Earlier this month, I had the opportunity to attend the 2021 Media Relations Conference hosted by PR News. After nearly two years of barely attending any work events at all, and the ones…
As an eventful 2021 comes to a close, the LaunchTech team is providing a glimpse into the future with their 2022 predictions. Are you ready for the new year? From inclusion and diversity to influencer marketing, our team envisions a…
While summer is typically considered a time of rest and relaxation, the LaunchTech team was hard at work, much to the benefit of our clients. The culmination of effort put in over the years resulted in some exceptional outcomes. …
“If I was down to my last dollar, I would spend it on PR.” We appreciate the sentiment of this quote, widely attributed to Bill Gates, as it exemplifies the value an organization can receive while partnering with a PR…
The LaunchTech team was thrilled to attend Black Hat in person this year! While our days were filled with supporting clients and meeting with potential partners, we were able to learn more about the future of the cybersecurity industry and…