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Welcome to the LaunchTech Resource Center.

The resource center brings together recent articles, blog posts, and industry updates on effective PR and AR strategies for cybersecurity and technology companies.

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LaunchTech Communications Named a Finalist in the 2020 Maryland Cybersecurity Awards

The company is one of three finalists for the Cybersecurity Industry Resource category BALTIMORE, Md. September 03, 2020 LaunchTech Communications, a prominent high-technology and cybersecurity PR agency, today announced the Maryland Cybersecurity Awards has named it a finalist in the category of Cybersecurity Industry Resource. The awards are judged by a panel of experienced professionals …

From the Desk of Wayne Schepens: Getting the Most Out of a Single Piece of Content

There never seems to be enough time in the day. Between video calls, shooting out emails and squeezing in a bite to eat, day-end rolls around all too quickly — and then there are usually a few hours of post “office hours” work to do. One way to optimize the time you spend working towards …

PR Is Game Changing For Any Size Company [Guest Post]

By: Richard Stiennon, Chief Research Analyst at IT-Harvest The following is an excerpt, published as a guest post with permission, from Richard Stiennon’s March 2020 LinkedIn article about his experience working with PR. Please view Richard’s original post, here. So, here is my advice: Invest as early as possible in PR. As soon as you …

How to Prepare for a Media Interview [Downloadable Checklist]

If you’re the newly chosen company thought leader or spokesperson, you might feel intimidated by the prospect of being interviewed by reporters. The best way to combat a case of the nerves is with solid preparation. Taking notes and asking questions during your PR agency’s media training session is a strong place to start. Whether …

Critical Tools a PR Agency Brings to the Table

Regardless of whether you just closed a round of Series A funding or are a well-established global technology company, public relations is an integral part of building credibility in the marketplace. Hiring a PR agency arms your company with a robust tool kit that can augment and support your in-house team. Press & Media Relations …

How to Grab Reporters’ Attention as a Cybersecurity Vendor: Understanding Their Job Demands & Making the Perfect Pitch

By: Kate Shapiro, SVP Operations The global cybersecurity industry is projected to reach $248.26 billion by 2023. Business is booming! But this projection also indicates a crowded marketplace. One of the best ways to rise above the noise of competitive solutions and services is to build credibility by earning media coverage. You might be thinking, …

LaunchTech Communications Wins Platinum MarCom Award for 2019 New York Times Newspaper Placement

Baltimore, Md. – Oct. 24, 2019 – LaunchTech Communications, a prominent high-technology and cybersecurity-focused public relations firm, today announced that MarCom Awards has named the company a Platinum winner, the highest honor, for the category Strategic Communications in Media Relations/Publicity – Newspaper Placement. Additionally, the company was awarded Honorable Mention in the category Strategic Communications …

5 Tactics for Building Thought Leadership in Emerging Tech

By: Kate Shapiro, SVP Operations Thought leader. It’s more than just a marketing and public relations buzzword reiterated to executives time and time again. Thought leadership provides value to both you and your company’s reputation, and it’s here to stay. According to the Oxford Learner’s Dictionaries, a thought leader is someone “whose views on a …

LaunchTech Named Top PR Firm in Baltimore

LaunchTech is proud to announce that it has been named a Top 15 PR Firm serving Baltimore by Expertise, an independent research firm that grades businesses on 25 variables across different judgment criteria. Expertise looked at 168 PR firms in the Baltimore area and LaunchTech was selected in the top 15. Big shout-out to our …

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