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Welcome to the LaunchTech Resource Center.

The resource center brings together recent articles, blog posts, and industry updates on effective PR and AR strategies for cybersecurity and technology companies.

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Blog News & Updates

Why LaunchTech Joined Forces with CyberRisk Alliance

As I was closing out Q3 of 2022, it was apparent LaunchTech had achieved more than we ever could have imagined, and we were at the pinnacle of a fantastic four-year run. But it was also obvious that we were at an inflection point, and we were going to need some help if we wanted …

LaunchTech Communications Founder Wayne Schepens Expands Role at CyberRisk Alliance; Named Chief Market Analyst

New York, NY – November 16, 2023 – CyberRisk Alliance (CRA), the leading cybersecurity business intelligence company, has named Wayne Schepens Chief Cyber Market Analyst. In this expanded role, Schepens will contribute his deep knowledge of the cybersecurity industry to the company’s platforms, as well as to external consortiums, to further support CyberRisk Alliance’s efforts …

Blog News & Updates

CyberRisk Alliance Acquires LaunchTech Communications

New York, NY, June 27, 2023 – CyberRisk Alliance (CRA), a business intelligence company serving the cybersecurity community, has acquired LaunchTech Communications, a leading public relations and communications agency serving fast-paced, global cybersecurity and technology companies. LaunchTech, founded by Wayne Schepens in 2015, provides a range of services to accelerate growth for early-stage technology companies, …

Getting the Most Out of a PR Agency

Signing on with a PR agency is an exciting step in a business’s journey to building brand awareness, reaching larger and new audiences, and earning third-party validation. As with any service, PR is a financial and time commitment. Naturally, you want to make the most of the investment. Here are some tips for getting the …

A Note from Wayne Schepens: LaunchTech Named To BBJ’s Best Places to Work

Creating a working environment for employees to thrive and advance their careers is more challenging than ever. That is why I am thrilled that LaunchTech is one of only 35 companies that have been named to the Baltimore Business Journal’s Best Places to Work list. This not only speaks to the work environment and culture …

LaunchTech Communications Wins Gold in the 2022 Cyber Security Global Excellence Awards®; Managing Director Receives Milestone Recognition

LaunchTech Communications is thrilled to announce that it has been named a Gold winner in the Globee® Awards 2022 Cyber Security Global Excellence Awards. As the winner of the Agency of the Year for Cyber and Info Security title for the third year in a row, LaunchTech further establishes itself as the PR agency of …

LaunchTech Communications Wins Gold in the 2021 Cyber Security Global Excellence Awards®

LaunchTech is proud to announce that the agency has been named a Gold winner in the Globee® Awards 2021 Cyber Security Global Excellence Awards. Awarded Agency of the Year for Cyber and Info Security for the second year in a row, LaunchTech reinforces its reputation as the PR agency of choice for today’s most innovative …

Tech Marketing & PR Synergies: Why Collaboration is Key

Once considered staunch competitors vying for C-Suite attention, marketing and PR teams are more in sync than ever in terms of operations, goals, tools and yes, executive priority! This is especially true in tech and cybersecurity where building a brand and market credibility fall squarely on the shoulders of integrated communications programs. The In-House & …

LaunchTech Communications Wins 2020 MarCom Award for Series A Funding Publicity Campaign

Tech and cybersecurity PR agency recognized as a Platinum Winner BALTIMORE, Md. November 16, 2020 – LaunchTech Communications, a prominent technology and cybersecurity PR agency, today announced the 2020 MarCom Awards has named it a Platinum Winner, the highest honor, in the category of Strategic Communications – Media Relations/Publicity. The MarCom Awards recognize creative marketing …

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