Taylor joined LaunchTech in 2015, bringing to the team a dynamic perspective on public relations through experience with content writing, digital and social media management, and media relations. In addition to managing day to day communication with clients, she is responsible for creating and identifying media and analyst opportunities, and driving strategic activities that forward each client’s goals. Taylor enjoys the challenge of translating technical language into simpler messages that appeal to the media and inform the general public. She has a strong rapport with clients, and has built relationships with reporters in the cybersecurity space that have produced winning results for LaunchTech’s accounts.
A Massachusetts native and Maryland transplant, Taylor earned her B.A. in Communication from Loyola University Maryland. She now resides in Baltimore, where she also serves as Assistant Coach for the Loyola Maryland women’s ice hockey team, and is the Commissioner of two women’s college ice hockey leagues, the American Collegiate Hockey Association (ACHA) Women’s Division 2, and the Women’s Delaware Valley Collegiate Hockey Conference (DVCHC).
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About the Author: Kate Shapiro
With 10 years of business operations and marketing experience, Kate is the Senior Vice President, Operations and Partner at LaunchTech. She excels at ensuring clients receive immediate and ongoing value throughout their engagement by driving data-based results.