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Author: Kate D. Shapiro

This author has written 35 articles
Top 8 Communications Tactics for 2020

Top 8 Communications Tactics for 2020

By: Kate D. Shapiro, SVP of Operations With each new year comes company leaders’ reignited enthusiasm for collaborative and integrated communications and public relations. When it’s time to present your…

Continue ReadingTop 8 Communications Tactics for 2020
  • Post category:Blog
10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo

10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo

10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo November 6, 2019 By: Karuga Koinange & Stephen Babcock Wayne Schepens, managing director of LaunchTech Communications, on the power of…

Continue Reading10 biz-building quotes that stood out from TEDCO’s 2019 Entrepreneur Expo
  • Post category:Blog
How to Grab Reporters’ Attention as a Cybersecurity Vendor:  Understanding Their Job Demands & Making the Perfect Pitch

How to Grab Reporters’ Attention as a Cybersecurity Vendor: Understanding Their Job Demands & Making the Perfect Pitch

By: Kate Shapiro, SVP Operations The global cybersecurity industry is projected to reach $248.26 billion by 2023. Business is booming! But this projection also indicates a crowded marketplace. One of…

Continue ReadingHow to Grab Reporters’ Attention as a Cybersecurity Vendor: Understanding Their Job Demands & Making the Perfect Pitch
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Specializing in Tech PR and Cybersecurity PR, LaunchTech Communications is dedicated to helping B2B and B2G brands build credibility and market leadership.

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  • From Complexity to Clarity: Elevating Cybersecurity Storytelling in a Technical World
    From Complexity to Clarity: Elevating Cybersecurity Storytelling in a Technical World
    December 18, 2025/
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