By: Kate Shapiro, SVP Operations The global cybersecurity industry is projected to reach $248.26 billion by 2023. Business is booming! But this projection also indicates a crowded marketplace. One of the best ways to rise above the noise of competitive solutions and services is to build credibility by earning media coverage. You might be thinking, …
By: Kate Shapiro, SVP Operations Thought leader. It’s more than just a marketing and public relations buzzword reiterated to executives time and time again. Thought leadership provides value to both you and your company’s reputation, and it’s here to stay. According to the Oxford Learner’s Dictionaries, a thought leader is someone “whose views on a …
Ancient people used to fret about what constituted a proper offering for their many gods. A poor submission at the local temple could trigger a bad harvest, rampaging disease or other terrible misfortunes. Or it simply meant that the unsuitable request was ignored. Security vendors looking to grab the attention of journalists may feel the …
