If the past year has taught businesses anything, it’s to expect the unexpected. Crisis communications plans are structured guidelines for communicating specific messages with internal and external stakeholders during an…
Throughout 2020, brands have learned to be more flexible and agile and will need to continue pivoting their communications strategies and tactics through at least the first half of 2021.…
Media relations can seem more daunting than trying to investigate every alert for cybersecurity companies who may have limited PR experience and/or internal resources to execute on strategic PR tactics.…