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From the Desk of

From the Desk of Wayne Schepens: Using ROI to Inform PR

From the Desk of Wayne Schepens: Using ROI to Inform PR

Return on investment (ROI) informs every business decision. It’s important to periodically evaluate investments in products or services to ensure they are providing their intended value. This starts with ensuring…

Continue ReadingFrom the Desk of Wayne Schepens: Using ROI to Inform PR
  • Post category:Blog
From the Desk of Wayne Schepens: Thought Leadership, Catch Up on Efforts Often Neglected

From the Desk of Wayne Schepens: Thought Leadership, Catch Up on Efforts Often Neglected

Put Your Nervous Energy to Work Thought leadership in cybersecurity is critical for establishing a competitive advantage, educating the market, and general brand awareness. Often business leaders’ busy travel schedules…

Continue ReadingFrom the Desk of Wayne Schepens: Thought Leadership, Catch Up on Efforts Often Neglected
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From the Desk of Wayne Schepens: Reflecting on RSA Conference 2020 Through Different POVs

From the Desk of Wayne Schepens: Reflecting on RSA Conference 2020 Through Different POVs

Having attended the RSA Conference for the past 20 years, it’s safe to say very few things surprise me anymore. From sumo wrestlers to robots, race cars to food trucks…

Continue ReadingFrom the Desk of Wayne Schepens: Reflecting on RSA Conference 2020 Through Different POVs
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Specializing in Tech PR and Cybersecurity PR, LaunchTech Communications is dedicated to helping B2B and B2G brands build credibility and market leadership.

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  • CyberRisk Alliance Acquires LaunchTech Communications
    CyberRisk Alliance Acquires LaunchTech Communications
    June 27, 2023/
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