
About LaunchTech
LaunchTech Communications is the PR agency of choice for today’s most innovative tech and cybersecurity companies. Our core services enable clients to establish and extend their credibility and thought leadership. We serve ready-to-launch startups as well as established brands positioning for growth, strategic acquisition or IPO.
Meet Our Founder
Wayne Schepens’ cybersecurity career includes a decade-long run in the intelligence community, during which he developed an idea for a threat intel software company that he ultimately launched. Following the acquisition, Wayne was tapped to expand the tech vertical of the PR firm he had hired for his company. Through this experience LaunchTech was born.
Core Services

Media
Relations
Leveraging deep-rooted media relationships, LaunchTech earns your brand coverage in mainstream and industry publications.
- Proactive Pitching
- Rapid Response
- News Jacking
- Competitor Tracking

Analyst Relations
Analysts are industry influencers. LaunchTech drives a customized strategy for analyst intros, briefings and relationship building.
- Plan Creation
- Analyst Intros
- Briefing Facilitation
- Gartner/Forrester Engagement Management*

Messaging & Content
LaunchTech’s team is specifically dedicated to distilling complex technical concepts into digestible and effective corporate messaging.
- Press Releases
- Byline Articles
- Blogs
- Collateral & Website Copy

Awards & Speaking
Third-party validation builds brand trust and authority. LaunchTech identifies and acts on the most impactful opportunities for building market credibility and awareness.
- Award Submissions
- Speaking Engagements
- Panels
- Webinars

Social
Media
An active social media presence is a non-negotiable tenet of brand growth as it facilitates engagement with key stakeholders. LaunchTech drives a dynamic social media content mix.
- Profile Management
- Content Planning
- Real-Time Posting
- Influencer Engagement

Special
Projects
Whether you are a startup looking to launch or a well-established brand looking to solidify your industry leadership with a research report, LaunchTech has your back!
- Research & Surveys
- Company & Product Launch
- Business Coaching
- Marketing Consultation




What’s New

The Importance of Working with a Trusted Partner
“If I was down to my last dollar, I would spend it on PR.” We appreciate the sentiment of this quote, widely attributed to Bill

Black Hat 2021 Lessons Learned
The LaunchTech team was thrilled to attend Black Hat in person this year! While our days were filled with supporting clients and meeting with potential

Content is King
The post-COVID-19 “return to normal” has not happened as quickly as envisioned. While many people are returning to the office, it appears that pandemic-induced day-to-day
What Clients Are Saying
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AWARDS


