Tech Marketing & PR Synergies: Why Collaboration is Key
Once considered staunch competitors vying for C-Suite attention, marketing and PR teams are more in sync than ever in terms of operations, goals, tools and yes, executive priority! This is…
How to Leverage Social Media in Your Crisis Communications Plan
If the past year has taught businesses anything, it’s to expect the unexpected. Crisis communications plans are structured guidelines for communicating specific messages with internal and external stakeholders during an…
2021 PR Trends
Throughout 2020, brands have learned to be more flexible and agile and will need to continue pivoting their communications strategies and tactics through at least the first half of 2021.…