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Author: Kate D. Shapiro

This author has written 34 articles
Cybersecurity PR: Common Media Outreach Mistakes

Cybersecurity PR: Common Media Outreach Mistakes

Media relations can seem more daunting than trying to investigate every alert for cybersecurity companies who may have limited PR experience and/or internal resources to execute on strategic PR tactics.…

Continue ReadingCybersecurity PR: Common Media Outreach Mistakes
  • Post category:Blog
Invaluable PR Advice for Tech Companies

Invaluable PR Advice for Tech Companies

The tech industry is crowded no matter how niche your company is. Public relations, whether executed by an internal team or by an agency, is what separates those who float…

Continue ReadingInvaluable PR Advice for Tech Companies
  • Post category:Blog
6 Simple Guidelines for Posting to Social Media as a Business [2020]

6 Simple Guidelines for Posting to Social Media as a Business [2020]

Without large scale, in-person events this year, methods of online communication have been critical for brands to relay messages to customers, partners and prospects. Social media in particular has been…

Continue Reading6 Simple Guidelines for Posting to Social Media as a Business [2020]
  • Post category:Blog
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