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Author: Wayne Schepens

This author has written 45 articles

Pitching to Win: Best Practices for Early-Growth Cybersecurity Companies

CISOs don’t buy “cool tech”; they buy risk reduction, operational efficiency, and provable outcomes. They also hear from 50 or more vendors per year, which means that your pitch needs…

Continue ReadingPitching to Win: Best Practices for Early-Growth Cybersecurity Companies
  • Post category:Blog/News & Updates
Making the Case: Great PR Requires Independence from Marketing

Making the Case: Great PR Requires Independence from Marketing

There are a lot of misconceptions around the PR discipline as a whole; many believe that it’s a lead generation tool, while others think it’s a means to constantly promote…

Continue ReadingMaking the Case: Great PR Requires Independence from Marketing
  • Post category:Blog/News & Updates
Why LaunchTech Joined Forces with CyberRisk Alliance

Why LaunchTech Joined Forces with CyberRisk Alliance

As I was closing out Q3 of 2022, it was apparent LaunchTech had achieved more than we ever could have imagined, and we were at the pinnacle of a fantastic…

Continue ReadingWhy LaunchTech Joined Forces with CyberRisk Alliance
  • Post category:Blog/News & Updates
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  • Jumpstart Your Market Momentum with LaunchTech
    Jumpstart Your Market Momentum with LaunchTech
    November 27, 2025/
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  • Pitching to Win: Best Practices for Early-Growth Cybersecurity Companies
    November 27, 2025/
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