Tech Marketing & PR Synergies: Why Collaboration is Key
Once considered staunch competitors vying for C-Suite attention, marketing and PR teams are more in sync than ever in terms of operations, goals, tools and yes, executive priority! This is…
Pairing Analyst Relations & PR: From the Desk of Wayne Schepens
Analyst relations and public relations are two services that aren’t paired together in conversation as often as they should be. This is especially true in the tech and cybersecurity worlds.…
Contributed Content or Bust: From the Desk of Wayne Schepens
At LaunchTech, we are keenly aware of how businesses have needed to pivot during this time of remote operations. At the onset of the ‘new normal’ we rapidly identified advantageous…
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