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Author: Kate D. Shapiro

This author has written 28 articles
How to Write Engaging Blogs for ‘Non-Technical’ Audiences

How to Write Engaging Blogs for ‘Non-Technical’ Audiences

The person with the power to purchase technology, or influence it’s purchase, at an organization isn’t always someone with a deep-technical background. For this reason, it’s important to include educational…

Continue ReadingHow to Write Engaging Blogs for ‘Non-Technical’ Audiences
  • Post category:Blog
6 Common Tech Startup Mistakes to Avoid, From an Exited Founder and Mentor

6 Common Tech Startup Mistakes to Avoid, From an Exited Founder and Mentor

Taking the plunge into the world of entrepreneurship can seem overwhelming, and at times, it is. Many founders of tech startups are the technical brains behind a revolutionary new product…

Continue Reading6 Common Tech Startup Mistakes to Avoid, From an Exited Founder and Mentor
  • Post category:News & Updates
Incorporating PR into Your SEO Strategy

Incorporating PR into Your SEO Strategy

The Basics of SEO SEO stands for search engine optimization. According to Moz, SEO “is the practice of increasing the quantity and quality of traffic to your website through organic…

Continue ReadingIncorporating PR into Your SEO Strategy
  • Post category:Blog
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